Office Blind

One of my favourite business quotes of all time is from marketing Polymath Al Reis who was co-author of the 22 Immutable Laws of Marketing (A must read for all entrepreneurs) and it is this:

‘An office is a very dangerous place to watch the world from”

Nice view from office
pic by Altus

This is really a key for anyone no matter what our life is. Decisions from the desk are rarely as insightful as decisions made from the filed. For all the reasons we are aware of such as message dilution , the grape vine et al.

I have been witnessing this first hand as I have invested the past few weeks out on the road visiting my business customers for www.rentoid.com. Put simply I’ve learnt more in the past few weeks than I have in the past few months. Incredible insights as deep and wide as web usability to asset management.

I’ll I can say to startups is this. Get out there and press the flesh and make sure you are not ‘Office Blind’.

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Selling Potatoes

As entrepreneurs the natural temptation is on inventing new markets. Creating dramatic change and going for the trophy ideas. This stuff is incredibly difficult, which is why when we do it well the financial rewards can be significant. The interesting thing is that by being optimists with big ideas we really develop some amazing skills just trying. Regardless of our success or lack of.

Creating markets is much harder than getting a share of an existing market. There’s so much more to do to make it work. Things like building an entirely new supply chain, accessing unique raw materials, developing distributions channels and educating consumers of the benefits of this alternative.

Imagine for a moment that we focused our skills on something simple. Something for which there is already existing demand. A market with which there has been very little innovation for a long period of time. Imagine for example…. selling potatoes.

Selling potatoes would not be as difficult as inventing entirely new markets. Sure there would be incumbents in the game, maybe some very powerful players. But the one thing we can be sure of, is that people do business with people they like. Every industry has room for new players. Every business has some suppliers which they are not happy with. Imagine bringing some new world thinking into the potato trade. Integrating some Cluetrain ideas into this business, and really winning over some customers by doing things just a little differently. There is a new business waiting to happen in boring old market.

potatohead

pic by Peter VanAllen

I often think that we ignore old areas because they are sexy enough, when all we need do is bring some new ideas in to sexy it up. And there is nothing more sexy than financial success in start up land. In addition our probability of success is certainly larger in an existing market than developing a new one, even if the financial gain is smaller. Maybe we can garner some success Selling potatoes first, before we try our trophy idea. It’s easy to be better than it is to be new.

Maybe your next business should be selling potatoes.

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Insights for Entreprenuers

Yesterday I caught up with Fiona Boyd who is an incredibly successful internet entrepreneur who started and sold www.artshub.com.au

She gave me some great insights into entrepreneurship and here are some of the sound bites I was so compelled with I had to write them down.

“When asking for input into your business or startup, never ask for more that 2 pieces of advice. Ask them for advice which is both perceptual and low cost.”

‘Think about your business in terms of the sequence of events. This is more important than the model itself.”

“The right words, in a certain order, make people do stuff.”

“Free creates lose caboose behavior. Think of your business like a nightclub. Free entry makes us feel as though what’s inside isn’t as valuable as when there is a cover charge.”

‘What can you do to bring the money forward? It might be as easy as asking your customers.”

‘What are the steps to money? How can you reduce the number of steps?”

Absolute gold as far as startup blog is concerned. Fiona has also written a book called ‘Niche Content Millionaire’ which I’m guessing (I haven’t read it yet) is full of awesome ideas…. simply because she has the runs on the board and has done it.

Startup blog says: Only take advice from those who have the done what they espouse.

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Quote of the Year

“We’re living in a hyper accelerated era where advances in technology have doomed our culture. Before anything interesting can develop it’s blogged to death, marketed and raped until the next hot thing comes along, then repeat process”

Annon – As found in the comments section of www.nowtoronto.com

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The paradox of leadership

In large companies there is a paradox of leadership. The paradox is closely related to the fact that

‘The skills that help someone get to a leadership position, are the opposite of the skills required once the person arrives.’

Most often employees and decision makers are stooged by the person self promoting, than the person who does the real leadership stuff. In large corporates the sycophants usually win, not the leaders.

In startup land we have the opportunity to lead others because management isn’t holding us back from leading. What we must do is remember all the bad managers we had because of the ‘Paradox of Leadership’ and not be like them.

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Traffic Directors

There is nothing less valuable in startup world than people telling you what to do, while they are doing very little themselves.

Traffic Directors I call them.

These days information and ideas are cheap. The thing of great value is when people start and finish projects. It’s so valuable simply because it’s so rare. In fact that’s true leadership.

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Marc Andreessen – The story of the snakes

Here’s a great entrepreneurial story from the great Marc Andreessen:

Marc Andreessen co-founded Web browser company Netscape, whose IPO launched the 1990s dot-com stock boom. Now he and business partner Ben Horowitz–who worked together at Opsware, a company sold to Hewlett-Packard in 2007 for $1.65 billion–have started their own venture capital shop, Andreessen Horowitz. They’ve raised an initial, $300 million fund.

King Cobra Snake

I’ll tell you about the first executive staff meeting that we had, when Jim Barksdale became the CEO of a new company called Netscape.

So, Netscape was founded in April 1994. Jim Barksdale, who had been the head of McCaw Cellular and Federal Express before that, became the CEO in early 1995. At that point, Netscape had just released its first products.

The revenue was already growing extremely fast. We were hiring people left and right, and it was just generally chaos. It was one of these companies where people were running around, doing all kinds of stuff, and it was hard to tell what was happening. And there was generally a huge amount of confusion.

Jim showed up at the first executive staff meeting and said, “OK, I want you to listen very carefully to what I have to say.” He said, “We have three rules here at this company now. Rule No. 1 is when you see a snake, kill the snake.” In other words, when you see a problem, and there’s something that needs to be fixed, just go ahead and fix it. Don’t screw around. Don’t delay. Don’t overanalyze it. Just fix the problem. And we said, “OK, Jim. We got that.”

And then he said, “Rule No. 2 is, don’t play with dead snakes.” He said, “When a problem has been solved, or you have taken an approach on something, do not revisit it. Simply move on down the road.” And that one was very helpful, because I think as a company at that point, we had a pattern of touching dead snakes.

And then the third thing he said was, “Often, the biggest opportunities start out looking like snakes … look for the points of disruption.” Look for the things where something is going wrong, because that may indicate a major opportunity. And that was essentially the operating manual for the company for several years.

You know, it lodged in our brains.

Via Rebecca Buckman.

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