The reason that aliens have never made contact with humans is that they don’t think we’re in charge.
I go jogging every other day, and I always see humans walking behind dogs. The dogs are leading the humans along a path, with a rope attached to the human. The humans are following the dog with a plastic bag. If the dog happens to do a poo, then the human stops, picks it up, and keeps on walking behind the dog while carrying the poo. If aliens ever happened to drop into our fair planet, I’m pretty sure they’ll think the dogs are running the show. Any conversation aliens have with a life form on earth would be directed at the dogs, not us.
So what would the aliens think of your startup based on what they see? Would the product tell the story you want? Our customers might as well be aliens, as they can only judge us based on what they see.
What we do, and others observe, is where reality lives. While we might talk a good game, the way we actually play it is far more important.