MetaVerse – Use cases
The latest post by Steve Sammartino
The MetaVerse will definitely be a thing – a big thing in fact, just not a social thing. Here’s why: The Metaverse has all the inconvenience of catching up in real life without any of… [ READ POST ]
Metaverse – Hype of Reality?
October 13, 2022
Why Now? When a top 10 company by valuation like Facebook, changes its name and focus to the MetaVerse – it is going to generate a lot of attention. A google search of the term… [ READ POST ]
The Metaverse Lowdown
October 7, 2022
It’s been almost a year since Facebook changed its corporate name to Meta Platforms. In that time, not unexpectedly, the ‘Metaverse’ has garnered much attention. I’m frequently asked by clients what I think about the… [ READ POST ]
TV Reality Check
September 9, 2022
Who’s the biggest TV star in the world? Anyone older than 25 will probably nominate a TV star from the free-to-air (FTA) TV era. Anyone under the age of 25, that is, born after the… [ READ POST ]
The Attention Scoreboard
August 12, 2022
Scoreboards change everything. Once we have a metric in place, whatever improves that metric becomes the focus of what we do. We do it with sport, we do it with money, and now we do… [ READ POST ]
From Big Tech to ‘Big Voice’
July 28, 2022
Language is humanity’s killer app. We are the only species that can communicate complex ideas and also pass them through generations. It’s often said that our ability to communicate in a such a manner has… [ READ POST ]
The Social Media Game Show
July 21, 2022
While undertaking my TikTok experiment, I’ve noticed my feed being filled with ‘Random acts of Kindness’ – and I’m wondering, How random can it be when it is clearly a content play? Contrived Acts of… [ READ POST ]