The Metaverse low-down
The latest post by Steve Sammartino
It’s been almost a year since Facebook changed its corporate name to Meta Platforms. In that time, the ‘Metaverse’, as you’d expect has garnered a lot of attention. I’m frequently asked by clients what I… [ READ POST ]
TV Reality Check
September 9, 2022
Who’s the biggest TV star in the world? Anyone older than 25 will probably nominate a TV star from the free-to-air (FTA) TV era. Anyone under the age of 25, that is, born after the… [ READ POST ]
The Attention Scoreboard
August 12, 2022
Scoreboards change everything. Once we have a metric in place, whatever improves that metric becomes the focus of what we do. We do it with sport, we do it with money, and now we do… [ READ POST ]
From Big Tech to ‘Big Voice’
July 28, 2022
Language is humanity’s killer app. We are the only species that can communicate complex ideas and also pass them through generations. It’s often said that our ability to communicate in a such a manner has… [ READ POST ]
The Social Media Game Show
July 21, 2022
While undertaking my TikTok experiment, I’ve noticed my feed being filled with ‘Random acts of Kindness’ – and I’m wondering, How random can it be when it is clearly a content play? Contrived Acts of… [ READ POST ]
The Most Important Skill of The Future
July 2, 2022
Our world is changing rapidly. Everything is in a state of flux. What works well today may be ineffective tomorrow. The skill we need to survive an uncertain future is the ability to change gears…. [ READ POST ]
Headlines from the Future
June 10, 2022
For your reading pleasure, I’ve included 10 headlines from the Future. While they seem unrealistic, they are all based on current and historical exponential improvements in these technologies. Every single one is a predicted reality… [ READ POST ]