Amazing eco system

Yesterday I had the pleasure of being exposed to a great eco-system in someones backyard. And although it isn’t a startup business, it is one of the best startups I have ever seen. Let me explain.

After seeing an idea on television, Shane decided to build a food eco-system in his small suburban backyard. The concept is simple enough. Take tank water from the roof of the house. Build a two meter long 70cm deep fish pond in the backyard. Build a raised vegetable garden which doesn’t have soil, but gravel. Link all of them with some piping, and 12 volt pumps which are powered by some solar panels on the roof. In the fish pond Shane has placed 60 baby rainbow trout for winter. They’ll grow to harvest size by spring. They take freshwater from the roof and the vegetable garden beds. Water is then pumped back from the bottom of the pond with the fish poo in it to provide nutrients and water to the vegetables. Remember the vegetables are planted in a gravel bed. The vegetables then take all the nutrients from the poo, clean the water and aerate it and then it goes back into the fish pond to create clean water for the fish. It’s a wonderful system. It’s a self sustaining, edible example of what can be done with micro thinking. See the big picture photo easy below, and some closing comments under the pics:


I told Shane he should be selling this and start a business building it for other less scientific minds. But it also go me thinking about what the future looks like. Future solutions to energy provision and the food industry are not anchored in macro infrastructure, but selling micro infrastructure for self sustainability in home. Like what Shane has built; on roof wind generators, roof tiles made from solar panels, septic systems which clean and recycle the water we use from our tanks. This is the future entrepreneurs should be inventing.

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The great media rumble

The internet has been a boon for entrepreneurs. The commerce said entrepreneurs have created has been one of connection, more than revenue with social media networks being the greatest love child of the internet age. The overwhelming majority of them are free to use, which has resulted in a dramatic power shift in the industrial media landscape. More succinctly social media is very quickly stealing eyeballs from traditional media.

While startups are busy creating the new forums which people connect and entertain themselves on, advertising and media agencies are scrambling to stake their claim on new media. It’s shaping up to be the demarcation dispute of the decade. Both parties believe that social media is rightfully theirs:

Media Agencies claim it is ‘Media’ and so their clients should engage them strategically.

Advertising Agencies claim it is ‘content driven’ and so their cleints should engage them straetgically.

What’s clear is that is isn’t about to go away and it will continue attract larger percentages of the marketing budget as time progresses. And just in case your wondering what I think about social media and who rightfully owns it, my viewpoint is very clear and is given below:

Just like any emerging technology or industry, no one rightfully owns it. It’s up for grabs. The companies (new or existing) who move into the space the quickest and add the most value will take home the trophy.

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Media Exponential

The speed at which media consumption has grown is mind boggling. So I thought I’d pull together a little info graphic titled Media Exponential using my Artline 725. Makes you wonder what’s next? Answer = what we create.

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Seagull Management

I heard a great new (old?) terminology the other day called “Seagull Management”

Fly in, shit over everything, steal any hot chips or good food and fly away.


Of course all the other seagulls fight over the food that was stolen in the first instance. It’s an intersting idea we see in many corporate scenarios, less often in start ups.

Here’s an alternative idea “Koala Management”

Give birth to new things, put them on your back while you teach them to navigate the world, nurture them until they are strong enough to stand on their own two feet (four claws?).

No wonder seagulls have such a bad name, where Koalas are so loveable.

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The internet lives in Dog years

The internet is a bit like dogs. Life moves a bit more quickly. Which is why I still laugh whenever I hear that the latest hit website is going to be the dominate force forever in that that category. As Facebook is currently being touted to be, then I love to remind the pundit just a little bit about the history of the internet.

Yahoo was search. it was game set and match, then came Google.

Myspace was social networking – it had won, apparently…

Blackbery had stitched up the hand held internet enabled smart phone market…

Geocites was the way we’d all have our own websites… then came blogging

All of which remind us how things can change ever so quickly on the intenert. This wont change, because the barriers to entry are so low. $5 an hour in India for a coder, $9.99 for a domain, $Free internet access and a wifi enabled laptop for a few hundred dollars and you’re an internet entrepreneur. Unlike TV and tradtional media outlets, anyone can play. Creativity wins, not financial resources.

The insight is that the forums people hang out in will always change, like disco’s and pubs (the web is social) – it’s also kinda Punk. Our job isn’t to predict which is the next big thing, but to learn how to use them quickly so that we can participate in a timely manner.

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Brand Trust

Apple Inc sold an amazing 700,000 ipads on launch day. That’s around $350 million in revenue in one day. Most of the eager purchasers didn’t have full knowledge of what the gadget was even capable of. Which makes me ask these simple questions:

(A) Is Apple the most trusted brand in the world with loyalists? (B) And if so what creates such zealotry?

Startup Blog Answers:

(A) Yes, I think so.

(B) Abridged answer: Over delivering to expectations on multiple occasions.

The only other brands I can even think of people buying into without knowing what they are actually getting is the ever lasting life that comes with most religions!

Startup blog says: Over deliver, be patient and get compound returns.

Inside the minds of others

When our genes could not store all the information necessary for our survival, we slowly invented brains. But then the time came, maybe tens of thousands of years ago, that we needed to know more than could be conveniently stored in brains. So we learned to stockpile enormous amounts of information outside our bodies. We are the only species as far as we know to have developed a communal memory, and the warehouse of that memory is called the library.

Something extraordinary has been happening on the planet earth. Rich information from distant lands and peoples , has become routinely available. Computers can now store and process enormous amounts of information extremely rapidly. In our time a revolution has begun. A revolution perhaps as significant as the evolution of DNA and nervous systems and the invention of writing. Direct communication among billions of human beings is now made possible by computers and satellites.  The potential for a global intelligence is emerging, linking all the brains on earth into a planetary consciousness.

The above words were spoken 29 years ago by Carl Sagan (in Cosmos 1980). Well before the personal computer revolution, the graphical user interface, before the internet had left military installations and Universities. Carl was a prophet, with great insight. He’s just described our world so poignantly, well before it arrived.

It makes me excited to be able to share my thoughts so easily, like Carl said we would all this time ago. It makes me want to ensure my digital contribution is positive and leaves a valuable legacy. It makes me want to make sure we all know how important this gift of omnipresent communication is, at a time when our species needs to collaborate so strongly for our survival.

Now that we can so quickly enter the minds of others, we should all make sure our contributions are positive, that we add something of value to this collective consciousness.