The internet is a bit like dogs. Life moves a bit more quickly. Which is why I still laugh whenever I hear that the latest hit website is going to be the dominate force forever in that that category. As Facebook is currently being touted to be, then I love to remind the pundit just a little bit about the history of the internet.
Yahoo was search. it was game set and match, then came Google.
Myspace was social networking – it had won, apparently…
Blackbery had stitched up the hand held internet enabled smart phone market…
Geocites was the way we’d all have our own websites… then came blogging
All of which remind us how things can change ever so quickly on the intenert. This wont change, because the barriers to entry are so low. $5 an hour in India for a coder, $9.99 for a domain, $Free internet access and a wifi enabled laptop for a few hundred dollars and you’re an internet entrepreneur. Unlike TV and tradtional media outlets, anyone can play. Creativity wins, not financial resources.
The insight is that the forums people hang out in will always change, like disco’s and pubs (the web is social) – it’s also kinda Punk. Our job isn’t to predict which is the next big thing, but to learn how to use them quickly so that we can participate in a timely manner.