David Elsewhere – 20 years in the making

You may have heard the name David Elsewhere, he’s an incredible dancer who has a style all his own. I wanted to feature him here on start up blog for a few reasons.

  1. There is nothing more niche than what he does (a dance style called liquiding)
  2. He’s been doing it for 20 years
  3. He didn’t stop when rap dancing went out of fashion
  4. He does it because he loves it. No other reason.
  5. He has now made a career out of it, and is an internet superstar. (Just youtube his name)

His major collaboration video has been viewed more than 200 million times. But the internet and youtube didn’t make him famous. His dancing did, it just so happens that the vehicles to promote his amazing stuff came along some 15 years after his preparation began. So here’s an interview to pay homage to staying the course, passion activities and the uber niche. Big ups from startup blog.

[youtube=http://www.youtube.com/watch?v=6V4H9RbbalA]

Patience pays.

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Are you into it?

I’m sure there are examples of people who’ve been successful by simply being good at what they do. But there are more examples of world beaters who are ‘into’ what they do.

I’m into this blog. I love writing it. I did it with as much enthusiasm when 10 people read it each month as I do now when more than 20,000 do.

Some of my favourite entrepreneurs are really into what they do.

Branson loves music & flying.

Trump loves real estate & the deal

Steve Jobs is really into design & aesthetics

Lindsay Fox loves trucks and cars (he even has ‘truck driver’ as the title on his business card!)

Doug Warbrick loves surfing….

Doug and his surfing partner Brian started Ripcurl, the surfing company. They started making surfboards in the late 1960’s and shortly after made some the first surfing wetsuits the world has seen. In fact their first wetsuit was made from a rubber carpet underlay they pulled up from a floor with an old pre world war 2 sewing machine – great bootstrapping. He made the wetsuits so he could endure the harsh Victorian winter and enjoy the best waves of the year down there.

They just kept making really good surfing equipment. Which they also sold, 40 years on Ripcurl is now one of the three dominant companies in the Industry, valued at well over $500 million.

Ripcurl founders & store circa 1970, followed by curent retail outlet

Are you into your job, business or startup, or just passing the days?

The best innovations no less ‘ entrepreneurial success’ comes from people who are really into what they do.