We are often told we need to be passionate about our work, our startup or the product we are selling. And while it is true, it is also a little bit ephemeral. Today I heard a better way to describe what we need to do to sell our ideas from Brian Tracy – whose an old school business coach, though his approach is still highly relevant today. Brain says we need to be able to do this:
Transfer our enthusiasm.
I love it, and I’m going to use it as a way to judge myself after I present an idea or project to people in the future.
Changing someones opinion is one of the hardest things to do in business. Our world views are very often entrenched and shaped over many years. A consistent improvement in products or service over many years can often get the job done. But this is a long game. Every now and again someone manages to do it a couple of minutes. I have recently had one such moment personally with an advertisement. Watch this below and then I’ll bare my soul to you…
It’s kind of embarrassing to admit this, but before I saw this advertisement I had zero interest in the Paralympics. I honestly felt as though I was compelled to respect them. As though it was evil not to like the event or even care about it. But I didn’t care at all.
Fast forward 1 minute 30 seconds and I not only want to watch them this year, but have a new found level of respect and interest. It’s another great example of how we no longer buy what people do, but why they do it.
Here’s a non-exhaustive list of random things I have done during my life:
Take gymnastics classes
Play Australian rules football
High board diving
Build multiple cubby houses
Swim in the local river
Learn basic code on a 16kb ram TRS-80 computer in 1981.
Waste all my pocket money on video arcade games (think Galaga)
Mountain Bike racing
Had 9 broken arms (well the same 2 nine times)
Stand up comedy
Do Surf Life Saving (so I could get free beach accommodation)
Live on a farm
Live in 4 of Australia’s 7 capital cities
Collect first issues of magazines ( I have many, it was a weird long term investment strategy)
Start and sell a clothing company
Build a raft that sank on it’s first outing
Learn to speak Italian
Learn to speak Mandarin
Be a Sales Representative
Be a shelf stacker
A valet parking attendant (still my fav’ job ever… could write a movie about it)
Write a movie script (it’s waiting to be made)
Perfect break dancing (all the while wishing I lived in the Bronx)
Work in advertising
Lecture at University
Eat only frozen food for 6 months (don’t ask)
Your list is just as long as this list. Your list is probably more interesting than this list. This list that we all have tells us a great deal about our desires, our passions, our successes and our failures. It shows how much we know and what we are capable of. If we write it and study it closely it often gives us clues on the things that really mattered, and might just tell us what to do next.
I implore every entrepreneur to watch the first 45 seconds of this interview. Ben Lee is an average musician, but an incredible artist. Here he encapsulates the thing that matters the most when starting anything: Permission is not required.
I happened upon an interview with the musician Moby at SXSW in 2008 and he had something valuable to say about love:
The question was: “How do you recommend balancing yourself?”
“My advice first and foremost would be to do what you love. Um… because that way, if you do what you love, it increases the chance that you’re gonna have success with it. And even if you don’t have success, at least you spent your time doing something you love.”
Startup blog friend and movie maker Ryan Spanger has some kind of a secret project happening called creative.biz – I’m not sure what it’s all about but here’s a video which is on the home page. I reckon this is one entrepreneurs should keep an eye on given the solid advice in this short video.
Not even close… it’s not a billionaire, not even a millionaire…
It’s William Kambkwamba. William personifies the meaning of the word ‘Entrepreneur’. He has done more with less than any of those above. In all probability William had as little a resource base available as any living person in the free world. This is no exageration.
Here’s why he is the worlds greatest entrepreneur:
– He had no financial resources
– He could not even afford to go to school, had no formal education
– He had to make it work with junk he found lying around
– He is self taught
– He created something incredibly complex
– He did it from a guide in what was then, a foreign language to him
– He built something for the good of others, to help his village
– He was not motivated by money
– He defied ridicule
– He is humble
William is the greatest entrepreneur in the world. William is one of the greatest inspirations I’ve ever had the fortune of being exposed to. Read up on William. Google him. Watch the Youtube videos on William. Absorb what William represents and re-consider what you beleive to be hardship next time you have a tough day. I do.