I don't…

I don’t have a rich Father

I wasn’t left a sum of money from my Grandma

I didn’t go to Harvard

I don’t live in Silicon valley

I wasn’t funded at Techcrunch 50 or Y combinator

I’m not technical genius

I can’t code the latest killer app

I guess I’ll just have to build my startup the old fashioned way. Work my ass off, invent my own revenue, build a team and improve what I have to offer as I learn from the mistakes I’m bound to make. If you’re still around in 10 years, look me up.

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Reasons for running a startup

There are many reasons people wan to run a startup.

Fame

Fortune

Social justice

Sleeping in

Pioneering

Redefining work hours

Creating something

Answering to no-one

…… we must really think hard about our motivators. Then….

Choose wisely.

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Everyone cares

How to make a Hungry Jacks (Burger King) Whopper:

  1. Take the top of the bun and swipe mayonnaise across it twice starting in the middle of the bun and swiping out ways
  2. Sprinkle lettuce onto mayo base just enough so the white of the mayo shows through the lettuce.
  3. Add two slices of tomato on top of the lettuce at 3 o’clock and 9 o’clock.
  4. Put the meat patty into the base of the bun.
  5. Spread 4 pickles in a dice configuration while using the squeeze ketchup bottle in opposite hand to spread the pickles.
  6. Squirt 3.5 circles of ketchup on the beef patty starting at the outside of the circumference.
  7. Lightly sprinkle onion onto the ketchup at 50% of the thickness of the lettuce.
  8. Place both thumbs onto the tomatoes of the bun top and flip onto the base.

Serve hot!

The reason I’m sharing this with you is, that I learned how to make a whopper over 20 years ago, at a wage of $3.00 per hour and I still remember exactly how to make it. It was and probably still is, the lowest paid job available in the economy.

And yet a business colleague recently told me his his employees didn’t care about their job or the brand of his company because they were Uni students, and part time workers. What a crock. I took particular pride in making fast, well formed whoppers. Even thought it was a menial wage. At the time I was in year 9 at school and had zero intention of going to University or finishing school for that matter, yet I still cared. I cared because I had good managers, encouragement and there was a culture of doing your best, maybe even a little healthy competition to make the fastest and best burgers. It’s my strong belief that the vast majority of people take pride in what they do, no matter how menial it happens to be. So when I hear people saying their employees don’t care about their job, because it is part time, or low paid, I tell them this story. The story that all people no matter what they do have pride in their job, so long as one ingredient is in place:

They know we value what they do, and we treat all employee efforts with respect, regardless of where they stand in the hierarchy.

Startup Blog says: Employees will respond to how we treat them. We must respect them in the first instance. When we do this and we’ll get results reflective of human nature, not the hourly pay rate.

Self taught

With the exceptions of reading and writing, all of the most important things I know (and can do for that matter) have been 100% self taught.

Marketing, Public speaking, Entrepreneurship, Motivating others, Creative writing, Financial Investing, Surfing, Gardening / Growing vegetables, Weight training, Riding a bicycle…. everything.

I think the best way to learn is by paying attention and being curious. Which always leads me to observing others, reading and getting out there and having a go at things.

Observe, Read, Try. Repeat.

That’s it. I find that when the desire is there, the rest comes easy. Which is why I’ve always done much better at everything outside of my schooling. Things for which I had real desire. The unfortunate thing about this ingredient, is that it is removed from most of the development & selection programs in modern society. Instead, we say ‘Rote learn this’, then we might let you do something you care about. One great example is that Architecture University studies require physics as a prerequisite, and yet Architecture studies don’t involve physics, and architects never do the engineering function in building.

Startup blog advice: Don’t let a terrible system, reduce belief in your own capabilities. The stuff that kept you out, you didn’t really care about anyway. It was a rule built by someone else to protect themselves. If you forge ahead and teach yourself, the right people will notice. They will come searching for you because they understand not just the importance of what your know, but the value of how you went about learning it.

Incentives

Financial incentives are only useful insofar as they help people fulfill their physical and emotional needs.

Great marketers and entrepreneurs are able to circumvent the financial bridge and help people with these deep seeded human needs directly.

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Don’t take any advice

While watching Eddie Murphy on Inside The Actors Studio Interview – he said some amazing things which I thought were great for entrepreneurs. When asked by the audience what advice he’d give to any aspiring actors this is what he said:

The advice I would give an actor is not to take any advice from anyone. Because I remember when I was younger, I would ask for advice… because with actors when you make that choice, you know it deep down, and you know in your heart, you know what you wanna do and you know what your abilities are and lots of time advice could screw you up. A great advice story was from Rodney Dangerfield. I did the comic strip in Fort Lauder Dale when I was like 16 or 17 years old and Dangerfield walks in. And the whole room was ‘Oh Dangerfield is here’ – everyone bumped all the comics and no one wanted to go up cause Dangerfield was in the room. And I was so confident back then I was like Mr Dangerfield, I want you to watch my show… I want you to watch.. He said, Oh yeh, I’ll stick around kid. And he watches. And I did my thing, and I was really dirty (with my language) and after the show, he said… ‘Hey kid, you said a lot of bad things there, hey watch your language”. He gave me a big speech about my language and the words I was using, and it really took the wind out of my sails, and I was like WOW, cause I really killed that night…


Then 5 or 6 years later, I’m at the bathroom at Caesars Palace, and Dangerfield comes in and he’s in the urinal right next to me, and I haven’t seen him since that night. I look over and he looks back and said: “Hey, who knew?”

Startup Blog would love to know what advice have you ignored to advantage?

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Who is the worlds greatest entrepreneur?

Steve Jobs?

Bill Gates?

Richard Branson?

Not even close… it’s not a billionaire, not even a millionaire…

It’s William Kambkwamba. William personifies the meaning of the word ‘Entrepreneur’. He has done more with less than any of those above. In all probability William had as little a resource base available as any living person in the free world. This is no exageration.

[youtube=http://www.youtube.com/watch?v=0J_G5EAeL3A]

Here’s why he is the worlds greatest entrepreneur:

– He had no financial resources

– He could not even afford to go to school, had no formal education

– He had to make it work with junk he found lying around

– He is self taught

– He created something incredibly complex

– He did it from a guide in what was then, a foreign language to him

– He built something for the good of others, to help his village

– He was not motivated by money

– He defied ridicule

– He is humble

William is the greatest entrepreneur in the world. William is one of the greatest inspirations I’ve ever had the fortune of being exposed to. Read up on William. Google him. Watch the Youtube videos on William. Absorb what William represents and re-consider what you beleive to be hardship next time you have a tough day. I do.

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