Office Blind

One of my favourite business quotes of all time is from marketing Polymath Al Reis who was co-author of the 22 Immutable Laws of Marketing (A must read for all entrepreneurs) and it is this:

‘An office is a very dangerous place to watch the world from”

Nice view from office
pic by Altus

This is really a key for anyone no matter what our life is. Decisions from the desk are rarely as insightful as decisions made from the filed. For all the reasons we are aware of such as message dilution , the grape vine et al.

I have been witnessing this first hand as I have invested the past few weeks out on the road visiting my business customers for www.rentoid.com. Put simply I’ve learnt more in the past few weeks than I have in the past few months. Incredible insights as deep and wide as web usability to asset management.

I’ll I can say to startups is this. Get out there and press the flesh and make sure you are not ‘Office Blind’.

twitter-follow-me

Startup Blog Live – episode 3

I’ll be doing another Startup Blog Live session at 8pm this Thursday night. It will be via www.twitcam.com under my twitter sign up which is www.twitter.com/sammartino or @sammartino for current members.

Thursday 13th August at 8pm – Live.

TV Studio

The topics of discussion will be Tactics vs Strategy – which was the topic of a blog post below and a very important issue for startups and entrepreneurs. If you can make it – ask a question in teh comments and I’ll answer it live for everyones benefit. Last time we had over 70 people tune in. So join us.

Steve.

I am on TwitterClick here to chat with me

Tactics vs strategy

In startup land the tactics we employ are far more important than our total business strategy. They are more important for one simple reason:

Tactics are short term. Strategy is long term.

Our goal as entrepreneurs in the short term is to get to the long term. To think, to invent, to create to build and ultimately to survive. If we survive long enough our we’ll be able to test our strategy in market.

Strategy is the domain of large companies who have revenue and time. In the world of the startup we must be tactically superior to get a chance to play in market. Often the tactics are not as the strategy intends. But unless we progress and gain momentum. The ultimate strategy will never see it’s place in market.

The lesson for startups is simple. Our tactics give us a chance at being straetgic in the long run.

The AFL Gestapo

It’s often said that a fish rots at the head first. I’m glad this is true because I’m getting pretty sick of Andrew Demetriou proclaiming these words…

‘The game has never been in better shape’

‘We have record attendances’

‘Our media deal is the most lucrative in Australian sport’

Yep, you’ve heard them all before. What Andrew doesn’t have the wisdom to understand is that the business graveyard is full of businesses who got it wrong well before there was any evidence in the numbers. It might not hurt to listen to the supporters once in a while.

A few things Andrew Demetriou ought remember:

  1. Andrew not only do they pay your wage, but the media deals are also dependent on supporters.
  2. Love will endure a lot of pain, but eventually the relationship will break if things don’t improve. Yes, AFL supporters currently love the game.
  3. You are servant to the clubs, they are not servant to you…. Kind of sounds a lot like Communism….. For the good for the game? Or the good for the AFL commissioners egos & back pockets?
  4. Your salary cap is a hoax. Especially when ‘chosen players’ can become AFL ambassadors and receive non salary cap income when they are feeding from the same income source.
  5. Silencing the media (Grant Thomas) and fining club presidents (Jeff Kennett) for their ‘harmless commentary’ is sounding a lot like what the Gestapo did in Nazi Germany.
  6. Ignoring long time supporters and existing markets (Tasmania / North Melbourne) and using the general AFL bursary to enter territories in which you are inherently ‘unwanted’ (Western Sydney & Gold Coast) is also sounding like events which lead to World War 2. Both West Sydney & GC will be money pits. You need a few lessons in Global marketing at the AFL. Culture is difficult to change, and you may as well be operating in another country in this case. There’s only so many Victoria Ex-pats available.
  7. AFL tribunal – having to prove your innocence at the risk of a more severe punishment is unheard of Western Society. Let alone trying to quantify someones intention in such incidents. I didn’t know the AFL could read minds. Congratulations.
  8. Rule changes – It’s a game, not a government – let it evolve.
  9. Tanking does exist. The simple reason you believe it doesn’t is because the ramifications of admitting it are too dire for anyone to be honest. Just because something can’t be proved, it doesn’t mean it isn’t true.

The main issue is this. You are not listening, and your time will run out.

Startup blog says: If you want to run a successful business, don’t be like the AFL, listen instead.

andrew demetriou

I am on Twitter Click here to chat with me

Startup philosophy

I just had a great meeting with a Mick Liubinskas. He runs a business called Pollenizer. Nice guy.

The thing that struck me is that Mick has a really cool philosophy which is evident when you meet him. And it was exactly the same as the philosophy I imagined when I read the words on the Pollenizer website. Which is very cool, because all too often people don’t act the way they claim too.

Actually it’s a pretty simple business or startup philosophy. Are we what our customers imagine? Do we meet or beat expectations? Turns out this has little to do with technology, more to do with attitude and it has a lot to do with our ultimate success.

twitter-follow-me

Boring and Stealth

There’s been a lot of conjecture as to my post below – that ‘boring is profitable’. I’ve been inundated with tweets from people providing examples of exciting yet profitable companies. And yes, exciting can be profitable. But that wasn’t the point of the allegory. The point is that Boring is Stealth!

Stealth bombers are about being undetected. If you can’t be seen, you can’t be shot down. Pretty simple concept really. The equivalent of stealth in business is boring. Because boring stuff is invisible to the majority of consumers and entrepreneurs. Given the way we are ‘attacked in business’ is by competitors, then the best way to avoid competition – is by being invisible.  Which for startups is much more probable than developing a monopoly through competitive barriers or brand loyalty.

twitter-follow-me

What to change

There is no limit to the available resources available to entrepreneurs these days. Everyone is an ‘expert’ on what ‘you’ should be doing with your business. This blog included.

So with all the recommendations of what makes sense, it really comes down to one thing: What to change.

What should we change to make our startup more successful, and the answer is this:

Only change things which aren’t working.

butterfly

Regardless of who the advice comes from – even if it is advice from the uber successful. Their method might not work in your industry, with your team, or maybe, they got lucky. If you’ve worked out a method that works, stick with it.

Only take advice, where advice or change is needed.

twitter-follow-me