Tag: media

The end of Fredrick W Taylor

Posted on by Steve Sammartino

Then:

Taylorism defined our world for the best part of the past 100 years. Even in marketing realms. During the mass media era, we could use tested methods to go to market with predictable success – so long as we had access to the right resources.

Now:

Rapid change and fragmentation is the new normal. While we are half way through planning, someone else will arrive and do it different, cheaper, better and in a way we never quite expected. Both in terms of what they build and how they spread the word.

Therefore:

Our mindset when it comes to startups and business (isn’t everyone in business a startup now?) should be fluid and philosophical. It’s time to drop the template and best practice six sigma bull crap.

It is very hard for a best practice to exist when something has never been done before.

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What Internet TV needs

Posted on by Steve Sammartino

So I was true to my word and turned off Foxtel in my home. Instead I now have a Sony web enabled TV, and an Apple TV. Both of which do not have any on going monthly charges, but movies and TV shows can be purchased on demand – pay for what you use, not to keep a ‘network’ afloat – just the way I like it.

But the truth is that this TV set up is very labour intensive. It’s not as seamless as cable TV is. Firstly, the usability is not great. We all agree IPTV has a way to go to solve the usability problem (just like smart phones did). Maybe it will be the domain of smart entrepreneurs who develop apps that cut across all web enabled TV’s to give a more seamless, yet personalised viewing experience? If someone out there plans to do it – here’s what it needs:

So here’s the things it really needs:

  • Smart phone enabled control pads / remotes.
  • Aggregation sites which curate content from places like Youtube and other video sites to give a ‘network style experience’.
  • Curation of longer videos on the web – videos that run for less than 20 minutes are annoying.
  • History pattern suggested shows to view – genius style.
  • Geo located news & viewing experiences.
  • Full access to all studios output, not just manufacturer based deals.

Just like web search has become. The TV needs to be agnostic about where the content comes from and just deliver what people want. Once this happens, TV will never be the same again.

* On a side note. Our house now has about 90% of it’s viewing time allocated to Youtube. Full episodes of TV shows, documentaries, music video and kids shows are all available and free here. We use the Apple TV and the iPhone as the remote. it works very well.

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3 cool videos

Posted on by Steve Sammartino

Here’s 3 cool videos that have landed on my desk top that are worth sharing for different reasons.

1. A great advertisement which I’m putting in the anti-social media category. Taking a simple human truth that is top of mind for many of us as we blindly forge ahead into the world of big brother. I really do feel like we might see a lot of people moving against a digital public life soon. Is this the start?

[youtube=http://www.youtube.com/watch?v=h5DJbKPS8d4]

2. Another more subtle advertisement from Quiksilver. The thing a like about this is that it moves deeply into the mind of the surfer. It unlock how emotionally attached to surfing we are. And for those who have never been inside a tube – it looks very similar to the visual in the film below.

[vimeo=http://vimeo.com/43122303]

3. Is of the art of presenting to an audience. It is the late Steve Jobs who knew how to use theatre to sell. Here he demonstrates the first ever laptop with wifi way back in 1999.

[youtube=http://www.youtube.com/watch?v=HFngngjy4fk]

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The Power Flip – Update

Posted on by Steve Sammartino

Guys – this link was made private by the Arts council while they get other stuff ready – they promise me it will be available shortly and I will advise.

Here’s a talk I did for the Arts Australia Council Marketing Conference. It’s kinda long – around 30 minutes, but it might have a few useful ideas for my readers in the entrepreneurial and marketing space.

(I apologise for making up the word ‘decomplexify’ during the talk. My mouth was moving faster than my brain at that stage)

[vimeo=http://vimeo.com/43163645]

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The waiting game – Eye on Australia

Posted on by Steve Sammartino

Grey Advertising just conducted it’s Eye on Australia sentiment study for the 21st year. The study focuses on how Australians are feeling socially and economically with view points on various industries and demographic groups. This year the results have been complied in a cool animated info graphic below.

A great snapshot for marketers and entrepreneurs alike. Enjoy!

[youtube=http://www.youtube.com/watch?v=rCpekmviZo8]

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The future of television

Posted on by Steve Sammartino

I came across this terrific piece of film where the founder of Advertising Agency Wieden+Kennedy – Dan Wieden spoke on the future of TV. He has a smart point of view on “The New TV Landscape” and the opportunities it presents in business.

Besides the fact that it is a great micro lesson, for me it’s another reminder at how terrific the world is today where we can have almost instantaneous access to the worlds great thinkers, for free. As entrepreneurs, we just need to seek it out.

[vimeo=http://vimeo.com/38336537]

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The attention economy

Posted on by Steve Sammartino

My regular readers will know that 2 weeks ago I released a video of a Lego Space Shuttle that we got into actual space. Quite frankly I was surprised at how much attention it got both on-line and in mainstream media (TV, newspaper, magazine & radio). It has had over 1 million views on Youtube alone. It really got me thinking about what tends to win attention in today’s connected economy, and although I don’t really know the answer, it feels more like simply joys and personal interest work better on line than commercial intentions or hard nosed value equations.

And while I’d much rather one of my businesses get this amount of coverage – it has lead to a lot of interesting business opportunities and offers. The attention generated has become its own asset. It has become a proof point in the people behind it and so it creates intrigue from others who want to simply do cool stuff.

So the question for startup entreprenuers is this:

What cool side projects can we do to generate attention around, so that our bigger ideas can attract the resources they need?

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