Threadless – quotes from Ross Zietz

On Monday night I went to the Threadless in Conversation shindig in Melbourne.

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In truth I expected a bit more on the business side, and little less on the design fan boy love.

In the spirit of creating value I have written below some quotes I took from Ross which are in blue, and my thoughts are underneath which are in black.

‘We’d rather just have a conversation’

– Still largely one way. We listen, but to those who deserve to be heard.

‘Started in 2000’

– Another example of overnight success taking nearly 10 years.

‘We saw the idea for threadless and said what if we just did it?’

– Again ideas are free, ideas are everywhere, doing creates winning.

‘I saw a tiny little ad for it in a magazine & just submitted a design & got hooked’

– Action….

‘My interview was in an Irish pub on St Patrick’s day drinking green beer’

– Pretty cool, why do people sit in stupid rooms to conduct interviews, maybe alcohol should be at all job interviews?

‘My title (Art Director) doesn’t really represent what I do. I do all kinds of different stuff’

– Job titles are an outdated idea from the Industrial Era.

‘ Our prints are not selling well…’

– Even successful businesses have flops.

‘Interacting with the community is the first part of my job’

– They all say that. But I wouldn’t know as I prefer Neighborhoodies.

‘My eduction didn’t prepare me for it. It was on the job I learned.’

– Education is just a ticket to the ball game.

‘People want to win, so they tell their friends’

– Viral stuff is about them, it’s never about us.

‘We’re going back to American Apparel. Custom is too hard’

– They create the Illusion of customisation.

‘We’re good friends with the guys at Twitter’

– Collaboration and relationships win in business. Who you know matters.

‘They opened a store because it was a cool idea and people asked’

– Sounds like a diworsification to me.

‘Whenever we have a sale volume goes up like a 100%’

– Even cool brands have price sensitive customers.

‘We email voters to remind them when a shirt they voted on is printed’

– Sounds like a little like spam, er sorry, bacn, but it must work.

‘The oldest person in our company is like 35’

– Is culture age dependent? I’m really curious. Comment if you have the answer.

‘We had a CFO who was like 50 or something and he just didn’t fit in’

– hmm, Did you let him?

‘Our team at threadless has 32 people’

– Sounds like a reasonably tight organisation. We don’t need huge numbers of people to get stuff done.

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Best Packaging Ever

What does great packaging look like?

Chances are you will have to package your widget for your start up. Or at least something in your new business.  I often ask people the best packaging they have ever seen. Coming from a consumer goods background I get a lot of varied answers, but never do I get the answer I propose the be the ultimate.

The banana:

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Easy opening, but only when it’s ripe

Consume straight from packaging

Changes color from green to yellow as it nears its zenith

Quality of each unit verified by packaging

Built in ‘used by date’ indicator – packaging changes color – so awesome.

Category defining

Gives off product fragrance

Uber Ergonomic design & handling

Ship in packaging with mutlipack nesting design

Childproof

Protects interior

Biodegradable

Oh, I nearly forgot, good for slipping enemies in a car chase.

What can you learn from Nature?

How would nature package your product?

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New York Series: Dylan’s Candy Bar

I was so impressed by Dylan’s Candy Bar – they get it.

It’s just perfect in every way. The understand the following important factors in branding, retail, business, marketing:

  • Theatre at transaction – best I’ve ever seen
  • Premium product
  • Single Minded proposition
  • Being the experts
  • Feel good factor
  • Service by people who dig working there (when you get served they say ‘have a sweet day!’ – love it)
  • Escapism
  • The brands are the stars – the product ‘is’ the promotion. No advertising required here.
  • They know the category is more important than their ‘Dylan’s brands’.

In fact, instead of me raving on…. here’s a huge photo essay I took. That should give you the idea. Enjoy.

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Dubai Series: You snooze, you ‘win’

These are starting to pop up in the better airports around the world. But every airport has the space for them in the international departure lounges. I’ve seen them in Singapore and now in Dubai International Airport as seen below:

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They are just a cool idea which makes sense for ‘the people’. A classic ‘1 percenter’. When we are traveling for days at a time a little welcome relief on the ground or a stopover might just make us go through that airport on our next global trip, instead of that other one.

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Chief Mojo Officer

Chatting with Chris Mander from docolo.com and he came up with an awesome idea – which every business should have.

The Chief Mojo Officer, or the CMO.

Sure, I asked him what they did and here’s what he told me: (with some embellishment)

“Firstly you have to believe in mojo. If you don’t believe in mojo, then forget it. If you do, the CMO is in charge of general “Vibe Strategy”. The CMO has to make sure that the ‘vibe’ is right. There are no real quantitative measurements for mojo – you can just feel it. The CMO is the type of dude who can just feel it. They’ll know when it’s out of whack. The CMO is in charge of things which are nebulous, but actually matter. When the CMO has the general vibe grooving, the mojo is right, and revenue happens.”

Good news for startups with small staff is that we don’t have to wait for the employee head count to justify a new CMO. We can  and should be doing it anyway. It’s our job!

But when you make it, I reckon it would be the best investment any company could ever make. 

Needle in a haystack & websites

While thinking about web front page design, yesterday Cyber Guru Ross Hill had this to say:

“To find a needle in a haystack, one doesn’t have to burn the haystack, just make sure the needle lies on top of it.

If our people can’t find it. Then quite simply it isn’t there. It doesn’t exist, and they may not return. After all that hard work to get them here, that’d be a real shame.

This is why our homepage designs must rock