I was so impressed by Dylan’s Candy Bar – they get it.
It’s just perfect in every way. The understand the following important factors in branding, retail, business, marketing:
- Theatre at transaction – best I’ve ever seen
- Premium product
- Single Minded proposition
- Being the experts
- Feel good factor
- Service by people who dig working there (when you get served they say ‘have a sweet day!’ – love it)
- Escapism
- The brands are the stars – the product ‘is’ the promotion. No advertising required here.
- They know the category is more important than their ‘Dylan’s brands’.
In fact, instead of me raving on…. here’s a huge photo essay I took. That should give you the idea. Enjoy.
This has to be one place that i really do want to visit. It just looks like an absolute sugar addicts dreamland…. Hmmm, i wonder if it is really value for money to visit New York just to go to a candy store.
Willy Wonka eat your heart out. Love it Love it… A must place to visit