Ideas are like organic matter. If we keep them out of view, out of the light, away from external influence, then all we are really doing is reducing their potential. We are taking away the essential nutrition that could make them thrive grow, and bare fruit.
What does great packaging look like?
Chances are you will have to package your widget for your start up. Or at least something in your new business. I often ask people the best packaging they have ever seen. Coming from a consumer goods background I get a lot of varied answers, but never do I get the answer I propose the be the ultimate.
Easy opening, but only when it’s ripe
Consume straight from packaging
Changes color from green to yellow as it nears its zenith
Quality of each unit verified by packaging
Built in ‘used by date’ indicator – packaging changes color – so awesome.
Category defining
Gives off product fragrance
Uber Ergonomic design & handling
Ship in packaging with mutlipack nesting design
Childproof
Protects interior
Biodegradable
Oh, I nearly forgot, good for slipping enemies in a car chase.
