Category: networking

Quote – Ben Rowe

Posted on by Steve Sammartino

I asked marketing polymath Ben Rowe his thoughts on Facebook in 2008 and if it is going to grow or decline…

Response

“Facebook is so 2007…. it’s just p2p spam. I reckon facebook is going to die a fairly fast death this year.”

Sure the jury is still out, but it wouldn’t be the first time Ben’s predicted the future of a brand or launch. It does seem that there was something very wrong when Zuckerberg referred to his ‘army of viral marketers’ he forgot one thing…. viral marketing is always done by people, not companies. Abuse them and lose them.

The gaping void view in December was this

gaping-void-zuckerberg.jpg

I still think facebook is a great platform (especially the app’s component) which needs to take a few steps back before everyone disappears. It will be interesting to see how this one plays out.

How to blog about your business

Posted on by Steve Sammartino

We all know it’s good practice to blog about our business or start up. We want to be authentic, transparent and build a relationship. But often we struggle with what to write about. 

What we’ve done at www.rentoid.com is try to make sure it’s a dialogue and not a monologue.

 

You can check out the rentoid blog here.

 

So here’s a super list of ideas on how to blog about your business:

Don’t just blog about your business

Blog about other things your people may be interested in

Comment on other blogs similar to yours

Ask for feedback

Act on feedback

Answer comments on your blog

Put pictures on your blog

Tell your people about cool stuff your business is doing

Tell your people about mistakes you’ve made

Tell your people about delays in product releases

Ask your people what they want to hear about

Find other blogs / business geographically close to you and connect

Blog about your company values & beliefs

Blog about other cool businesses with similar ‘values’

Put a blogroll on your sidebar of similar businesses

(sounds counter intuitive, but keeps you honest and frames where you belong)

Put what your blog is about in the sidebar

Give your people a reason to come back

If it’s relevant link to another story or blog

Blog about your launch

Give a sneak preview

Blog about something funny that happened in the office

Blog about your people

Blog about your media coverage

Blog about why you’re better than the competition

Blog about why you’re worse, and what you’re doing about it

Show pictures of product / design / your retail outlet

Post your advertising

Run a sampling campaign via your blog

Focus on the theology of your site & business

Add comments to this blog entry to add more ideas….

The 5% rule

Posted on by Steve Sammartino

Five percent of the people we meet simply like to be difficult. They can’t be sold to, convinced, enlightened, managed or taken on any kind of journey. They might be customers, consumers, buyers, retailers, developers, employees, colleagues or anyone in our start up value chain.

Words to describe these people often include:

Obstinate

Arrogant

Rude

Apathetic

Dismissive

(insert negative adjective here)

No change in approach will change this fact. We didn’t make a mistake, we weren’t unprepared. It just is. We need to accept it and move.

Success is about people and numbers.

What we need to be aware of is if the 5% grows and becomes 10% or even 20% of people….. then it’s time consider whether we are on the wrong side of the 5% rule.

The truth about social networking

Posted on by Steve Sammartino

 

The old fashion methods of social networking have always been and will always be, the best way for making connections.

 

Sure, I’ve got a facebook and linkedin page. But the reality is this:

 

Unless we have a persons phone number in our cell,

their email in our address book,

we would say ‘hello’ if we passed them on the street,

or we could comfortably have coffee and chat,

they are not a ‘real’ contact.

 

This is not to say that we should limit ourselves to who we already know, but to nurture our current ‘real’ relationships, which will lead to more ‘real’ relationships. Repeat.

Facebook et al are a great way to ‘re-find’ people, but can we imagine going to meet someone we’ve not been introduced to the old way and have a valuable business meeting with them? Can we imagine meeting with a random social network inviter and becoming close business or personal associates?

I’ve said it before and I’ll say it again: Old in the new New.