Five percent of the people we meet simply like to be difficult. They can’t be sold to, convinced, enlightened, managed or taken on any kind of journey. They might be customers, consumers, buyers, retailers, developers, employees, colleagues or anyone in our start up value chain.
Words to describe these people often include:
Obstinate
Arrogant
Rude
Apathetic
Dismissive
(insert negative adjective here)
No change in approach will change this fact. We didn’t make a mistake, we weren’t unprepared. It just is. We need to accept it and move.
Success is about people and numbers.
What we need to be aware of is if the 5% grows and becomes 10% or even 20% of people….. then it’s time consider whether we are on the wrong side of the 5% rule.