Category: events

Simple permission marketing – ‘In Action’ UPDATE

Posted on by Steve Sammartino

An MP3 will be uploaded shortly for those who missed it. 

 

Today I am being interviewed on ABC radio (Australia) to discuss www.rentoid.com

 

The interesting thing is that I didn’t pitch for the interview, they called me. This is great news because it means that we’re starting to get some real traction with rentoid. It also means that the general populous believe as much as we do in the community and environmental benefits of the service. So they’re helping us spread the word.

 

The interview is at 5.10pm – Melbourne / Sydney time Australia.

 

You can listen live on line by clicking here. You can convert to your local time by using this link.

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Happy listening.

Blog action day

Posted on by Steve Sammartino

Blog action day is cool. Here’s why:

It’s simple way to unlock the power of the blogosphere. It’s for a really good cause. One that people are happy to help, but often don’t know how. It’s a start up which is an event.

Here’s the idea:

From www.blogactionday.org

“On October 15, bloggers around the web will unite to put a single important issue on everyone’s mind – the environment. Every blogger will post about the environment in their own way and relating to their own topic.”

They already have almost 6000 blogs committed to it. Including this one.

 

Simple idea, simple to do, big impact.

Let’s hope it spreads.

How to run a consumer promotion

Posted on by Steve Sammartino

There’s no shortage of really crappy consumer promotions out there. I blogged recently about budget airline Jetstar’s poor attempt here.

 

Win a car. Win a holiday. Conditions apply. Buy 3 years worth of our product to enter… need I continue?

 

Here’s some tips on running an effective consumer promotion:

 

Make it simple to enter

Make it free to enter

Make it a race

Make the prize unique

Make the prize the ‘users’ choice

Make it benefit your brand & the entrants

Don’t ruin it with terms & conditions

 

And here’s an example of the above which we have done for rentoid.

 

Feel free to enter.

Theatre at transaction, again

Posted on by Steve Sammartino

‘God gave rock n roll to you’, but the rock band Kiss gave us much more than rock n roll – they gave us ‘theatre at transaction.’

It was the theatre Kiss gave us which in real terms transformed them from a band to a brand.

Consider the following classic KISS trademarks:

The face make up

The Logo

The clothing & boots

The flying Vee guitars

Gene Simmons breathing fire

Gene Simmons tongue

Gene Simmons vomiting fake blood

The intrigue, the mystery, the disgust….

 

These resulted in all sorts of spin offs like the Kiss dolls, Kiss comic books Kiss Coke bottles, the Kiss symphony orchestra concerts and even the Kiss army.

 

The gimmicks didn’t get them there alone, they had some great music. But maybe it was the above factors of the Kiss music experience that kept the band, sorry, ‘brand’ alive for the past 34 years!

Zingara Cucina

Posted on by Steve Sammartino

In Australia there’s a great example of a non technology firm going viral.

Zingara Cucina – Italian for Gypsy Kitchen.

 zingara.jpg 

Here’s a short summary:

  • You can’t make a booking – you must be referred by a previous diner
  • They have only one sitting per week
  • The location is a mystery – from the exotic to the rustic.
  • The menu is also a mystery (location & menu both change weekly)
  • Diners are advised by text message of where to go shortly before the ‘event’

A more detailed report is here.

 

As you guessed, it’s the hottest restaurant in town. The only trick is finding it!

Events

Posted on by Steve Sammartino

The number 8 restaurant in the Crown Casino Melbourne has done something special.

chamapgne.jpg88 guests at $888 per ticket to sample a 1907 vintage Heidsieck & Co Monopole champagne. (Which was found at the bottom of the ocean!) Apparently the perfect temperature & storage conditions. At $13,200 a bottle, it puts new meaning into premium pricing.

Who says a start up needs to be a going concern?

 

Maybe it’s an event to remember.