Everything to everyone

We live in a wordy world. It seems there’s a new acronym, piece of business jargon, or self defining adjective emerging every minute of the day. It’s easy to get caught up in the language, the jargon and forget what business and startups are all about:

Building stuff. Buying something for $1 and selling it for $2. Having a laugh along the way.

Keep it simple. Don’t try and be everything to everyone.

With all this in mind I’ll hand over to George Carlin – and yes, this video is worth every second of the 3.56 minutes it takes to watch.

[youtube=http://www.youtube.com/watch?v=f6J3OD4Z0UQ]

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Customer empathy

My cousin recently purchased a new home. For most of us such a large financial commitment is quite overwhelming.

During the settlement process Chris had a discussion with his conveyancer about the impending transaction and the issues in his mind. His conveyancer said:

“Look, I know this isn’t the type of thing you do everyday, but I do. And I’ll make sure it runs smoothly and you get looked after.”

Such a simple statement showed terrific empathy. It built confidence in the service provider, and eased the mind of the customer. It’s this type of language which creates conversations and can set apart entrepreneurs.

Language matters. What language do you use?

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