Technology Externalities – Q&A

Last week I did a rare keynote for a key regulatory body where I was asked to go deep into technology externalities. After it we had a Q&A session and over email I got asked a number of additional questions. Many of which I’m sure you’ve wondered about. So here they are!

  1. What would be the “Vaccine” for a digital pandemic? For me this would be global implementation of BlockChain based technology. This is for two reasons: (1) BlockChain could allow for cold storage (offline) of each block and (2) also is the only fully distributed data storage system which has the highest levels of cryptography. If everything went off line we’d have a rational starting point to reboot from. But in truth we need an off switch. Digital Security is not possible without analogue optionality. True digital security requires physical replication and or isolated mechanical (non-digital) operational ability.
  2. What technology that we currently rely on- do you think is most at risk at becoming redundant? The Energy Grid. With the exponential improvement in renewables and battery storage (Graphene & other emerging storage solutions) we will very soon move to a localised energy generation / storage systems. In this instance each home, office, building, factory will generate and store its own energy on premise. Like we have without own computer systems. However, an energy trading system will emerge where we can generate and sell energy across wires directly to other places that need it immediately. Like our computers we will have the equivalent of ‘hard drives’ – batteries – and some ‘cloud storage’ but mostly we’ll have enough storage locally and only big industry will need big storage solutions and trading of KwHs. We’ll buy and sell energy directly with each other, in the same way we trade content / information today.
  3. As we move further into the shiny new digital world and digital twinning, are we more likely to de-prioritise the physical world? No – I think it will facilitate and create more attention to physical spaces – COVID also reminded us that the physical world is vital and we can’t operate in pure isolation or without certain physical realities. By not trying to replace– but augment our physical world it will equalise attention and maybe bring physical back as a focus because all physical things will be augmented digitally. Digital wont’ be a place we go to but like an atmosphere we will under.
  4. We influence but don’t make policy. What penetration have you had in Canberra? Policy is a function of prevailing social sentiment and narrative. As we’ve seen with diversity, climate policy and other social issues it sometimes takes decades before issues are acted upon. The most important function of a society is to share concern and raise the profile of issues which are important to our collective. That is the first task of change – in some ways ‘markets evolve from conversations’. I’ve worked with Government of some issues at a Sate and Federal level but big tech power seems low of the priority list at present. My personal view is that this is because many policy makers don’t understand the potential longer term consequences, and we haven’t had many local industries directly upended by it. We can see that it has only been prioritised so far with News. This was because we have a powerful lobby here wanting to protect that industry and its advertising revenue. To this point powerful lobbyists have been more effectual – than consumer intrusion or longer term surveillance risk. I’d also add that Governments having access to the data and tools big tech have in every consumers pocket could provide a perverse incentive to turn a blind eye to other downsides.
  5. What are your thoughts on big tech self-regulating on issues such as dis and misinformation? No for-profit industry has ever self-regulated out of the goodness of their heart in the history of capitalism. Wow – I said it. We should not expect it to happen now. To date, their efforts have been to maintain control by ensuring their own AI systems are the solution to the misinformation spread – which to date has been largely ineffectual, and it seems clear the problem can never be solved in this manner by AI in isolation which is reactive in nature and needs training for every new problem. Their strategy (Big tech – eg Facebook) has been to delay and obfuscate and sadly, it is working. ‘We need to do better’ gets rolled out with every hack. Big tech and all self-publishing platforms need to be responsible for all the content of their sites, just like McDonalds needs to ensure the teenagers making their burgers don’t poison anyone. Profitability and their business model should not matter in making this decision. A simple solution would be having an onboarding process where all publishers / people need to be verified with 100 points of ID and all corporate advertisements in said channels approved by an actual person and not an AI. These companies only became so big because of their lack of regulator restriction or over site. They should be treated the same as any publisher.
  6. How do we get ourselves unhooked from devices and back to reading books? Discipline. It’s not easy and no different from choosing the right food out of our fridges and cupboards. The depth of the crisis although obvious now, won’t be acted on for a generation, as per obesity.
  7. Gig economy, work from home, virtual companies. Hard to regulate loose affiliation of people, eg: Bitcoin. We are used to regulating companies, what do you think? Just like the Taxation system, we need to develop regulatory models which are designed for individuals & corporations as we enter the new economy. As we’ve had expansions of how individuals and companies and can participate in the market – we need to regulate accordingly – some of which will afford the populace protections from Corporations, for example gig workers; Here we might be able to do something like provide mobile employee benefits on all work regardless of employment status. We could possibly do a percentage loading on money paid for every individual task or gig where for all forms of work completed in a freelance oriented marketplace get money paid into a systems which administers annual leave, sick leave, health benefits super etc. We may also need protect individuals from themselves with emerging industries like Fintech (Buy Now Pay Later and Crypto Gambling – yes it is gambling). What is certain is that we need regulate loosely affiliated people based on intention and outcome of activities and not define it into industrial era corporate structures. New eras need new definitions, and matching regulations to cope with structural shifts. It won’t be easy, but it will be necessary.
  8. What’s your view – does social media do more harm than good? I think social media does more good than harm. But the ratio is of harm is far too high. A very large percentage of the content of the platform is fake, untrue, sensationalist, enraging, divisive and often other peoples content which was stolen without permission and monetised. The corporate loophole is that results of social media interactions is often two or three steps removed from the social media forums themselves. So consequences and their responsibility for what happens after the digital interaction has plausible deniability. Take for example the correlation of increases in teenage female suicide and social media usage with this cohort. Even if the ratio of good to evil was say 90% – at this scale (Facebook has 2.3 billion members) that could be a very real problem for society. The Antivax movement has used these tools to gain a lot of traction and has a real impact on Covid Vaccine hesitancy, which is having an immediate impact on rollout. I’d hazard a guess at least 20% of content on social is bunk – it is very difficult to determine this as algorithms and data is an internal corporate secret. For Social Media to not have a negative societal impact it would need to be 99.9% without misinformation. That could only be achieved with very clear ‘road rules’ / auditing and regulation. We’d need something like forensic data inspectors similar to OH&S inspectors in a factory. In addition to that, the business model of Free Services – creates a market of Surveillance Capitalism, which will not end well I’m certain.

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Keep Thinking,

Steve.

Changing Shape & Big Tech

In 2019 I wrote a manifesto on what we need to do to fix ‘Big Tech’ because I was concerned with how powerful the top six tech firms were becoming. At the time Apple, Amazon, Microsoft, Facebook, Alphabet and Tesla had a collective Market Capitalisation of US $3.9 trillion dollars. It is now US $8.9 trillion (28/5/21).

Since then we’ve had a global pandemic stretching 18 months. Peoples lives, health and economic circumstances have been torn apart. Businesses the world over have pulled down the shingle, people have lost their jobs and yet these same six companies forge ahead. While the world went backwards, their size more than doubled. We need to talk.

It’s hard to conceptualise how big a number is – especially a trillion. So let me provide a couple of comparisons to show how big $8.9 trillion dollars is:

  • Bigger than all but two countries GDP (USA & China)
  • 40.5% of the USA’s GDP
  • 6.5 times the size of the GPD of Australia (where I live)

Visually – 1 million dollar stacked in $100 bills, would be 3 feet high. While a trillion dollars would stack 1015km high or 2.5 times higher than the international space station.

In Time – If a person spent 1 million dollars per day, since the birth of christ, they’d still be under the trillion mark, coming in at a cool $737 billion dollars spent.

At some point we need the wisdom to know when something has fundamentally changed. Often things change long before we realise it. The lag between reality and social sentiment can be dangerously long. But once we do realise something has undergone a metamorphosis – it’s vital we treat it differently. In my view, some of the the large scale technology firms (on this list I’d place Alphabet, Facebook and Apple, maybe Amazon in USA) – are now so important to our daily lives they’ve become utilities – critical Infrastructure. Elon is even building a private global satellite network. They’ve changed. They are no longer the quirky little tech darlings we once loved.

We simply cannot participate in the modern economy without their services. While I think we can all agree the digital revolution has been a net good for society, and we all love the products, try to live a week without your smart phone, search or tools of social connection – it would be extremely difficult. In the past when firms have become indispensable we’ve tightly regulated, nationalised, or broken them up into smaller parts. We need that to happen again to avoid our world morphing into a techno-feudal state where corporations literally, usurp nations.

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Keep Thinking,

Steve.

Surfing into the Future

There is almost no industry this technology revolution doesn’t touch – its impact is everywhere. How could anyone ever keep up with such broad and rapid change? Answer: no one can. But what we can do is understand the pattern of the changes, be in tune with enough of the shift that when something new arrives, we can get across it quickly. The best hack to do this is to leverage what you love.

Rather than trying to study all the emerging technologies on their own merits, assess them in the context of something you are totally into. While technology is reshaping industry, it has a similar effect on what we do in our free time as well. It could be your favourite sport, hobby or passion. For me, that happens to be surfing. I’m always using the lens of a surfer to experiment with and understand emerging tools, behaviours and business models – which I then relate back to my work as a futurist.

Some of the ways I’ve used surfing to gather tech knowledge include:

  • Building Sneaky Surf, an iPhone app. This tool tracked surf sessions, created social groups and integrated surf reports from weather APIs.
  • I learned to fly drones and understand their capability while making videos of my buddies surfing. This led to me working with the federal government to design new drone regulations for the AIS.
  • I used 3D printers to print experimental fins for my surfboards. Now I’m working on printing a stronger surfboard capable of withstanding the pressures of Melbourne’s new concrete wave pool. (Yes, that’s me in the picture above – YEW!)
  • I’m now working with UrbnSurf wave pool to run events demonstrating what businesses can learn about innovation through surfing. (Without artificial intelligence, the current wave pool boom would remain merely the stuff of childhood fantasies.)

In addition to my own little projects, I take a keen interest in the surf industry and how it is struggling to evolve its business model from a retail and brand perspective. Consider UrbnSurf or SurfLakes. Wave pool innovations really should have sprung from the surf industry giants like Quiksilver, Billabong and Rip Curl. I study the media implications of the World Championship Surf tour whose profile has evolved from a few highlights on weekend sports TV shows to being its own bonafide media empire. Innovations in surfing also include the impact of materials science on wetsuit design and how we can use tools like Google Earth to discover world class waves no one has ever ridden. Of course, the list is much longer, but you get the idea. All these tech knowledge hacks didn’t feel a bit like work and kept me at the beachhead of what’s next.

You too can transfer this principle into your passion and know more than just about anyone in your industry on emerging tech. Maybe even get a few tax deductions along the way!

While this post is mostly about hacking your own mind to learn and help your career, it’s about unlocking the power of our passions. While some people say it’s dangerous to mix up work and pleasure, I say we should never under estimate how much we cross-fertilise what you do for fun and turn it into funds.

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Keep Thinking,

Steve.

Don’t Be Evil? – COVID-19 series

Don’t be evil…? To your shareholders, at least.

You may have noticed on the homepages of Google and YouTube this week an announcement claiming that the way you search on Google and use YouTube is at risk. The number of alarmed people who forwarded it to me was astounding. If anything, it highlights the importance of Google’s services to our daily lives, how much people love the products, but above all, how powerful Google actually is. Therein lies the problem.

Like everyone, I use their products all day, every day. They are incredible. As far as tech goes, I love it more than most people and have built an entire career around it. In my view, Google is the most powerful organisation in the world by far. Just think about this for a second:

The only thing you never lie to is your search engine.

Really, think about the implications of that for a few moments. It knows all your habits, locations, ideas, proclivities, and your deepest and darkest secrets. I can promise you that none of your searches are anonymous.

Google (owned by Alphabet) is the fabric that holds together modern society. If this power were to be left unchecked, it wouldn’t end well for anyone. Absolute power never does. So you can regard this post as a quasi public service announcement from the Sammatron.

What happened: The ACCC has put forward a new regulation called the News Media Bargaining Code. This code says that Google and Facebook, who collectively control almost 60% of digital advertising revenue in Australia, will have to negotiate and pay news content creators for their contribution. The reasoning behind the mandatory code is to ensure we have a healthy news media sector and that the financial rewards of creating such journalistic content are not redirected towards the gatekeepers.

How Google responded: This week Google put out an Open Letter to all Australians to scare them into believing this proposal would fundamentally change their services for the worse. Which, quite frankly, was propaganda.

The letter: The appeal from Google Australia’s CEO Mel Silva was placed on the homepages of Google services search and YouTube. This reached 95% of Australian internet users. Google has more reach to Australians than any other media organisation, or commercial entity, in our country’s history. Of course, the irony is that the placement of this call to arms was on the homepages of its key services – an archetypal demonstration of their absolute power. The letter claims that the proposal for Google to pay news content creators is unfair!

The letter is incredibly misleading and in my opinion, deceptive conduct – a view echoed by the ACCC.

Here are my rebuttals to verbatim quotes from Google’s open letter:
  • “Dramatically worse search results” –  Not true. A lie. (News is a tiny percentage of search. In fact, only 20% of Google search terms is new, ie never been searched for before by anyone.
  • “Data being handed over to big news business” – Not true. A lie. Nowhere in the proposed regulations states that Google is required to hand over user data. By comparison, Google is now valued at $1.3 trillion (AUD), while Australia’s two biggest news organisations have a combined value of only $13 billion (AUD). They are not even 1% of the size of Google. It turns out Google is the big news company trying to trick people into thinking it is a cute little startup. (See financials below.)
  • “Free services at risk’ – Very unlikely. Google chooses to its own usage policy and decides whether its services are free. Their entire business model is built around data surveillance to sell to advertisers. I’d bet my net worth that this won’t change.
  • “Artificially inflate news rankings” – Well, it’s their search engine. They control the algorithms to decide their rankings. This is a classic red herring.

Since Covid, the power of big technology firms has only increased. Alphabet’s share price is actually up 50% since April. As I’ve said before, opting out isn’t an option any more.

The world is watching: Google fired such a heavy-handed response because the world is watching. What happens here could influence policy around the world and further focus regulatory scrutiny on the behemoth. This is an important global play for Google, as the issue of dematerialising news resources is being raised in every democracy. Rather than caring about the citizens they purport to serve, they’d rather maximise their short-term profits. We should be very suspicious.

Monopoly power: The real issue of course is that the internet is broken. The web we grew up to love and believed would make the world more equal has become very unequal indeed. It’s essentially become five giant websites with screenshots from the other four, each with monopoly powers in their dominant sectors. Not only are they monopolies, they contribute little to our country as corporate citizens. Google has earned more than $5 billion (AUD) revenue from the Australian market place, yet only contributed $40 million to our tax coffers last year. That’s right, not even 1% of their revenue. A reminder here that the corporate tax rate in this country is 30%. At their global gross margins of 19%, its tax bill should’ve been closer to $1 billion (AUD). That would build a few new hospitals and schools.

Is the ACCC code the right action? I am of the view that the ACCC has got it wrong here. If they believe there has been a monopolistic abuse of power, then they should act to prevent that power. The shape of the Australian news ecosystem, while affected by Google’s revenue redirection, shouldn’t be propped up by transferring money from one behemoth to a select number of local news arms. The real solution should be anti-trust action and other forms of data and algorithm regulation.

Digital sovereignty: Australia lacks sovereignty over the most important technology in the modern era – digital infrastructure. If we want to remain a sovereign nation, then we must hold corporations to account, by having a thriving news sector and not permitting monopolies mislead consumers. We need to get better at ensuring all companies pay their fair share of taxes like we residents do.  To go one step further, our country needs to start investing in its own digital infrastructure for key products like search, social, maps and video platforms.

If we don’t own and control the connecting fibre of our modern economy, then we sure as hell should not be afraid of regulating it. If there’s anything this country doesn’t like, it’s a bully – and Google is being one. At times like this, we should never confuse services we like with the behaviour from the companies who provide them. Stand tall and push back. We need you to speak up.

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Keep Thinking,
Steve. 

Dealing With Uncertainty – COVID-19 series

The toughest decisions to make are when we don’t have all of the information. The COVID crisis we face today is a classic example. Every decision, even policy choices, from our most revered experts need to be made on the fly. Decisions will have to be made in the knowledge that by tomorrow or next week, we’ll learn something new.

This is a great allegory for life.

What we should never do is to judge ourselves, or those trying to help us, for making a mistake on something we could not have possibly known yesterday. The world without a pandemic is filled with ambiguity. What we have now is a magnifier.

What we mustn’t do is wait. We must use what little knowledge we do have and move forward. We can’t wait until we know it all, because in all probability, we never will. New information will always present itself after we needed it. If we are facing a career crisis or business challenges right now, we must still act. Work with what we know and navigate changes, as new information comes to hand.

It’s like walking in a fog.

On a foggy night where you can only see 50 feet in front, it’s only after we walk that 50 feet, that the next 50 feet of the journey is revealed. If we need to change direction, we can. But we’ll be further ahead than if we had waited, and we’ll be able to see and know more. Wanting too much knowledge creates inertia and leaves us behind the courageous few who actually did something.

Yes, it’s scary, but sometimes we have to forge ahead through a fog, regardless.

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Keep thinking,

Steve. 

 

Choose your own Adventure #2 – COVID-19 series

As we enter our second lockdown here in Melbourne, Australia, I thought I’d do my second Choose Your Own Adventure blog post. Here are five things:

(1) This week I was on Charlie Pickering’s The Weekly, interviewed by the hilarious Judith Lucy on All Things Future in crazy 2020. Many people have said it was the first time they’ve ever seen me lost for words. Click here to watch (4 min video)

(2) As you go into ‘iso’ hiding from the ‘rona’, get ‘woke’ with your future! On ABC radio this week I talked about how technology influences language and how quickly it is changing – and how changing the way you speak could drastically improve your future. Listen here (11 min audio)

(3) Wow, Tik Tok is so damn entertaining – it is seriously lots of fun. It’s also a terrific way for a foreign government to hoover up all manner of information about its users – much more than we think. For those who haven’t read the terms and conditions (and that’s nearly everyone!), I was interviewed on Channel 7 National News discussing security risks and the emerging Technology Cold War. Watch here (3 min video)

(4) One of my fave blog posts: 20 things in 20 years – lessons I’ve learned since school. 

(5) My fave ever chill out song. Give it a try if things are getting tough for you. Click here for secret reveal. 

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Keep thinking,

Steve. 

The Currency of Language – COVID-19 series

Speaking more than one language is revered in society. I pride myself on speaking three, but in reality we all speak many languages. More accurately, we all speak many dialects and that has a much bigger impact on our future than we recognise.

Since COVID, a new set of jargon has emerged: iso haircut, Covidiot, Zoombombing, WFH and Blursday, to name a few. It’s a reminder of the importance of language.

Our Best Invention: Language is humanity’s killer app. It puts us firmly on top of the food chain. We are the only species who can spread ideas by passing them down generations, across geography and even through time. The sharing of our thoughts and discoveries allows every generation to build on top of what was known before. Unlike other species, we don’t have to start again every time we procreate. Verbal, written, video and computer code make this possible. All of it is based on language.

The Many Languages We Speak: If you pay attention to how you communicate, you’ll notice you use different dialects when speaking with different people. We speak a certain way with our family – our own special shorthand. When communicating with young children, we often modify our words and simplify our ideas. With friends, we use another dialect and particularly with childhood friends, the language has an historical context to it – the language is retrofitted. I grew up in a working class suburb and I learned to adapt my vocabulary and speech so I could grow in my career. This wasn’t an accident and it didn’t happen by osmosis. The language I employed was contextual, as just having the qualifications wasn’t going to be enough.

It’s obvious in hindsight that these dialects are far more important than we imagine.

Language Evolves: We also need to remember that language is a living organism. It changes its shape over time. Words come and go, meanings shift, spelling changes and what was acceptable parlance yesterday may be offensive tomorrow. Language is the living representation of our culture and its evolution. We can see this in pop culture, where keeping up with the lingua franca of teenagers is a full time job for outsiders. Commenting on someone’s headwear as ‘that’s the biggest cap ever’ may now earn you a WTF? as ‘that’s the biggest cap ever’, now means ‘the biggest lie ever’.

It is also evident in the socio political arena. As society becomes more progressive and inclusive, sentiment isn’t enough. Today we all need to be vigilant as the onus is on the communicator not cause offence. In an era of callout culture, we all need to pay attention to the language we use.

Language and Your Career: Now let’s take this idea to the context of work, technology and your own future. Assuming most people in your firm or industry are competent, then what elevates you to the top will be your mastery of contextual languages and dialects. It’s a process that requires us to change gears all day long depending on the context. We need to know our industry jargon. Increasingly, we also need to understand the verbiage emerging from the technology sector as it permeates every industry. Knowing this dialect increases our relevance.

When you meet someone new, always pay attention to their vernacular and tone, so you can start speaking in their dialect. All of a sudden, they see you as one of them – you’re an insider and you’ve immediately overcome the biggest hurdle in any new relationship.

I unashamedly use this technique everywhere I go. I speak very differently when I’m on the ABC to when I’m on more commercial media channels. When I’m in the boardroom of a large corporation, I use financial speak: PE ratios, market caps, RPU, et al. When I hang with tech nerds, I double down on geek speak. Not only does it work, it’s fun and you only improve when you start paying attention to it. The cool thing is that it helps everyone go forward. We are far more confident about doing anything new when surrounded by people who also speak our ‘language’.

If we become more proficient in a range of dialects, we can become a translator of sorts and someone who can comfortably bridge two different cohorts. An example might be cultivating a cultural link between a startup and a large corporate. Translators are among our most valuable resources in times of rapid change like today.

Not only is language our killer app, it’s something we should be constantly hacking and paying attention to. If we evolve with it, we can be sure that we are in tune with society and invent a future for ourselves beyond our own expectations.

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Keep thinking,

Steve