The authentic phone message challenge

I’ll start by saying the concept of getting customers to “hold” on a telephone is a pretty bad idea. Then I’ll tell this story….

Today I was on hold for Optus telecommunications, which gave me a reasonably standard phone message:

“Your call is important to us. At this time we experiencing high demand for our telephone support staff, and we’ll be with you as quickly as we can. Please hold the line for the first available operator.”

Here’s what I seriously would prefer to hear:

“We’ve made a deliberate choice to only have X number of people to answer our phones. They are incredibly expensive and having any more than this would impact our profit too much. We’ve done studies which have worked out the number of people that hang up for waiting too long, and how much revenue the average phone call generates or loses for us. The number of people employed to answer our phones is just about optimal. We check this every few months. The average wait is about 5 minutes, so it’s a cool idea to put the phone on load speaker while you wait. Then you can do other stuff. If we answer and you’re not at the phone immediately, we’ll do you the the same favour of waiting a bit while you run to the phone to talk to us once we actually answer. We hope you appreciate our honesty. We reckon it’s better than giving you a load of shit that tells you how important you are. Cheers.

And so the challenge goes out to any startup or business is prepared to develop the worlds first authentic phone message be sure to let us know here at Startup blog so we can spread the awesomeness.

There’ll also be a prize for the best comment with a phone number to a company that has a message of this ilk – and the prize is $100 Amazon gift voucher.

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Seagull Management

I heard a great new (old?) terminology the other day called “Seagull Management”

Fly in, shit over everything, steal any hot chips or good food and fly away.


Of course all the other seagulls fight over the food that was stolen in the first instance. It’s an intersting idea we see in many corporate scenarios, less often in start ups.

Here’s an alternative idea “Koala Management”

Give birth to new things, put them on your back while you teach them to navigate the world, nurture them until they are strong enough to stand on their own two feet (four claws?).

No wonder seagulls have such a bad name, where Koalas are so loveable.

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Everyone cares

How to make a Hungry Jacks (Burger King) Whopper:

  1. Take the top of the bun and swipe mayonnaise across it twice starting in the middle of the bun and swiping out ways
  2. Sprinkle lettuce onto mayo base just enough so the white of the mayo shows through the lettuce.
  3. Add two slices of tomato on top of the lettuce at 3 o’clock and 9 o’clock.
  4. Put the meat patty into the base of the bun.
  5. Spread 4 pickles in a dice configuration while using the squeeze ketchup bottle in opposite hand to spread the pickles.
  6. Squirt 3.5 circles of ketchup on the beef patty starting at the outside of the circumference.
  7. Lightly sprinkle onion onto the ketchup at 50% of the thickness of the lettuce.
  8. Place both thumbs onto the tomatoes of the bun top and flip onto the base.

Serve hot!

The reason I’m sharing this with you is, that I learned how to make a whopper over 20 years ago, at a wage of $3.00 per hour and I still remember exactly how to make it. It was and probably still is, the lowest paid job available in the economy.

And yet a business colleague recently told me his his employees didn’t care about their job or the brand of his company because they were Uni students, and part time workers. What a crock. I took particular pride in making fast, well formed whoppers. Even thought it was a menial wage. At the time I was in year 9 at school and had zero intention of going to University or finishing school for that matter, yet I still cared. I cared because I had good managers, encouragement and there was a culture of doing your best, maybe even a little healthy competition to make the fastest and best burgers. It’s my strong belief that the vast majority of people take pride in what they do, no matter how menial it happens to be. So when I hear people saying their employees don’t care about their job, because it is part time, or low paid, I tell them this story. The story that all people no matter what they do have pride in their job, so long as one ingredient is in place:

They know we value what they do, and we treat all employee efforts with respect, regardless of where they stand in the hierarchy.

Startup Blog says: Employees will respond to how we treat them. We must respect them in the first instance. When we do this and we’ll get results reflective of human nature, not the hourly pay rate.

Economic irrationalist

Lately I’ve been making a few decisions which are economically irrational. Making decisions which are, on the face of it, financially inept.

For example, I starting to feel a sense of loyalty to my chief technology officer for rentoid.com

He’s not the cheapest and he’s not the best. Probably somewhere in the middle for both. I could probably get someone cheaper with similar skills, or better for the same price. But I don’t. In fact I tell him that I’m loyal to him. A large part of why I want  to succeed so that he can succeed also, to share it with him. Even though he has not risked the capital, or the time that I have on the project.

Why would I act this way. Well I like working with him. He’s a nice guy, and sometimes that’s enough.

I guess you could call me an Economic Irrrationalist. And it just feels right.

International team & Time zone issue

I’ve always been an evangelist for international outsourcing. Especially as it pertains to digital work. I was asked recently if it has added complexity because of time zone differences. I had never consider the issue before, so I stopped to think about it for a while.

And this is my answer:

Having staff work on the other side of the world is usually an advantage. It feels like we have double the amount of business hours in a day. For example, when it is 5pm and something important comes up, I don’t have to wait for the next day for it to get started on. I can brief it out, and have it on my desktop by the next morning. For small startups getting things done quickly is what matters, and this process is a bit like inventing time.

Startup blog says: having a team in different time zones is rad.

Traffic Directors

There is nothing less valuable in startup world than people telling you what to do, while they are doing very little themselves.

Traffic Directors I call them.

These days information and ideas are cheap. The thing of great value is when people start and finish projects. It’s so valuable simply because it’s so rare. In fact that’s true leadership.

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People & Compound Damage

No doubt your new start up will face issues. Many of them will be people related. Some will be things simply not getting done or not working once you press the on switch. If issues arise and remain unresolved within 24 hours you will start to suffer Compound Damage. This is particularly the case with suppliers and staff. All things in life compound, it is just natures way.  Consider this with all problems and general stuff ups.

If you ignore them they will go away, along with your business.