This guy put some effort into writing the words that appear on his website. The result of his writing is around 10,000 people shared it with their friends. Read it.
www.alittlebitofsomething.co.uk
The words we publish matter a lot.
This guy put some effort into writing the words that appear on his website. The result of his writing is around 10,000 people shared it with their friends. Read it.
www.alittlebitofsomething.co.uk
The words we publish matter a lot.
The world moves fast. When we we’re unconnected the speed of change went unnoticed. Now that we all have digital footprints, we can track all that happens. This amazing and statistically rich infographic is solid reminder of the world we live in. It’s also very cool that most of these business are startups that aren’t even teenagers yet. I’ve pulled out the numbers and got the pic below.
60 seconds on the web:
And here is what it looks like:
I’ve been a big advocate for the web changing communications and advertising forever. I’ve been heard to say that TV is in irreversible decline in terms of broadcasting. I believe it’s future is one of narrow casting. But before we close on the Super Bowl for another year, I wanted to share this interview with Tor Myhren, Grey NY explaining what the hype is really all about:
The Best $3 Million You Ever Spent
One commercial, 2.9 million bucks. Who buys this stuff? Crazy, outdated advertisers who haven’t been told that TV is dead? Or the smartest marketers on the planet, taking advantage of the biggest bargain in today’s scattered media environment? I say the latter. And here are three reasons why;
1. Pregame buzz – You’re not buying 30 seconds; you’re buying two weeks of pregame hype as well. And amid all this media madness, the advertisers get as much attention as the football players. The PR and buzz is unparalleled. Late night and morning show hosts, news anchors, magazine and newspaper writers, bloggers, and tweeters are all talking about who’s on the game and what to expect. Most importantly, this is all free media, consumed by people as editorial content rather than paid advertising. This is the kind of brand exposure that’s nearly impossible to buy. Last year the E*Trade baby was being talked about by Jon Stewart, ESPN, Good Morning America, The Colbert Show and The O’Reilly Factor—all before the Super Bowl even started.
2. Game time – 110 million viewers, all experiencing the exact same thing at the exact same time. The Super Bowl is America’s last campfire. It’s the only event left that we as a nation sit down and watch together. All those emotions you feel watching the game, and watching the ads, are being shared by 110 million other people at the same time. And shared experiences make for better stories. Period. More than one-third of all Americans watched the game last year, and more will watch this year. In this way, the Super Bowl is an anomaly in today’s fractured media landscape, which is why the actual 30 seconds you’re buying is worth its weight in gold. TV isn’t dead, but must-see TV is—with one exception: the Super Bowl.
3. Postgame echo – You’ve got a day or two of conventional media buzz to extend the life of the idea, but that dies pretty quickly after the USA Today poll and other news flurries. Postgame is where digital and viral take over, exponentially increasing the value of a Super Bowl ad with each additional view, comment, blog posting and Twitter comment. The firestorm a great Super Bowl ad can start is pretty awesome. Pop culture sites pick up the content, and news sites feature it. YouTube, Yahoo, AOL, Hulu and thousands of other popular sites all heave their Super Bowl ad contests that get not only massive viewership but also great two-way dialogue going on about the brand. And all of this doesn’t cost a dime. It’s part of the package—the nearly $3 million value package that we like to call a Super Bowl ad.
The Super Bowl is America’s last campfire. It’s when we all sit around and watch. And talk. And pass along our shared stories for days and weeks to come. It takes courage (and a boatload of coin) to play, but I, for one, believe the rewards outweigh the risks.
It all sounds like a pretty valid viewpoint to me – so long as the product and brand is already established, and it’s not a 30 second gamble on the company like it was in the late 90’s for many web startups.
I was asked today about how blogs should be built and leveraged from a commercial perspective. It seems to be a regular question I’m asked. The giving element that is required in the blogosphere seems counter intuitive to the way our minds have been trained via the industrial complex. They often struggle with the fact that we just have to give, and the law of natural economics just kicks in. So I came up with this analogy which I think makes sense and explains how it should be approached philosophically.
Blogs are like a football stadium.
The game is played in the middle of the ground.
In blogs the middle of the ground happens to be where our posts are geographically placed.
This is why people come to our blog. To see the action. To learn from and be entertained by the actual game (posts)
But like all good stadiums we have related infrastructure around the edges. Our details, company, tweetstream, contacts.
If they like the game we play (our posts) they return. The crowd gets bigger, and they tell their friends to come.
Like the stadium the revenue comes from all the related elements like the concession stands, the parking and the sponsorship. The stuff that generally lives around the edges… both in stadiums and our blogs.
But we must never forget why they are here. To enjoy the game. They only ever return because the enjoy the game (the blog posts). So what we need to do is build our industry around the game, rather than charging for tickets at the gate. Charging entry just doesn’t work beause there is far too many games they can attend. (more than 200 million in fact)
So when someone asks you about how to make a blog work. Remind them of ‘stadium economics’ and that it’s the quality of the information and entertainment which earns us the right to sell them the occasional hot dog.
I caught up with all round good guy Ned Dwyer yesterday. We chatted about many things, of which the top of the list was the recent launch of “And now it’s in print.” A project Ned is heavily involved with. Let me just say this. It’s one of my favourite startups this year. The world over. For many reasons, but here’s one:
I asked Ned what the business model was, and this was his reply:
“It’s too important to have a business model. We decided instead to just make something awesome and see what happens”
That’s it my friends, the startup ethic we all need to aspire to. Doing it because it matters.
A couple of other smart ideas entrepreneurs can take note of.
– They limited their production run to 500 copies (invent demand through limiting supply)
– All the articles and visuals are from content they found on line (blending off line & on line worlds)
– The idea was borrowed from South by Southwest (share ideas, re-interpret)
– They proved print can still be awesome. (Print isn’t dead, print industry management is brain dead)
– They set themselves an impossible launch deadline, and made it. (Don’t think too much, get it out there)
Kudos from me.
Some fun pics from the launch here. More info here: andnowitsinprint.com
I’ve decided to run a few guests posts on startup blog.
I’ve never done this before and on the surface it my seem to lack purity. But here’s what I think.
The blog isn’t about me, it never has been. It’s about providing valuable information to those interested in the topic (startups, entrepreneurship, marketing). Which the guests posts will do. Heck, it might even facilitate spreading the startup blog word a little further and connect a few people…. Yep, that would be cool.