Graduate to Greatness

To make it to the upper echelon in any field, we need to be able to do one thing:

Graduate from competence to confidence.

The foundation of any career is technical capability. You need to prove you are a competent accountant, lawyer, marketer, electrician, whatever. This is your time in the field and getting some metaphorical dirt under your fingernails. It’s when you convert study and training into action. It’s also when you find out that nothing is more valuable than real world experience. At this point in your career, you ARE the factor of production. It’s a vital stage to becoming a leader in any field – people want to know you’ve had your time on the tools. But you can’t stay there. You have to graduate.

The next phase in your career is all about confidence. In fact, you don’t even have to be the greatest ‘technocrat’ to rise above. It’s all about the belief you have in yourself to be more than someone who manages tasks and projects.

This time, there is no graduation ceremony.

You need to decide when you deserve and want to be more – and it is all about attitude. The ironic thing is the people who give you the chance to lead in your field are looking for the signs that you’ve made this internal decision. They are not looking for technical ability. They are looking for vision and leadership. When it comes to decision makers around you and your career, one simple thing is true: they believe what you believe. If you don’t believe in yourself, they’ll be able smell it.

The reason this matters is that you’ll never be able to know everything in your field.  No one does, no one ever will. There’ll always be someone who knows more, and the next generation coming up will have new technical skills and abilities you won’t. Yes, it’s important to be across what’s new and its impact, but going back to study its implementation is a fool’s errand. Leave that to the newbies. If you go there, you simply drag yourself back into the competence pool. You become an undergraduate again.

Don’t think for a second that Steve Jobs was writing code for the new iPhone, Elon Musk is sketching out blueprints for new car batteries or Jeff Bezos is designing his new in-home drones. They have competent people to do that for them. How many times have you seen people who are great technocrats, the best at getting stuff done, who know more than anyone in their field, but never seem to get to the top? It’s because they didn’t graduate. I used to write code, build new technologies and be very hands on – but now, I get other people to do that for me instead. My job is to think, write and speak about technology and economics. I graduated and it was the best thing I ever did in my career. I didn’t ask for permission. I just did it.

Sometimes you might even need to change places to graduate to confidence. For example, you may be overlooked for promotional opportunities in your current organisation. As soon as you are overlooked – move on. If management doesn’t have confidence in you – leave and leave quick. Go somewhere where you can refresh your self confidence and your personal brand. I’ve seen people who were out of favour in one company, change places and go on to become CEO elsewhere or start a successful business. The world’s a big place.

Next week, I’ll lay out the three competencies that great careers are built on, once you graduate from the operational level.

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Keep thinking,

Steve. 

The wealth misconception

People so often begin their adult life (teenage?) chasing financial wealth without even thinking about it. They believe the benefits of money automatically outweigh the costs of its accumulation. That there is no downside,  and that all problems in a world of endless cash flow can be bought out.

It is certain that too much money is a better problem than not enough money. But the overriding misconceptions of wealth are simple:

We only ever have 24 hours a day.

We can only ever eat 3 meals a day.

We can only sleep in 1 bed each night.

No amount of money can change these things, or improve the relationships with those around us. It’s worth remembering this in 2011 before we embark upon a new program of attempting to garner things we might not actually want.

Have a great year, Steve.

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4 factors for webpreneurs – Guest Post

1. Technology is easy – getting customers to pay you is outrageously difficult.

When was the last time you heard about a web startup failing because the product didn’t work?  Almost never.  With the greatest respect to all the hackers and engineers out there coding away, making a product do what you want is simply a function of time.  Spend enough development time on it, and you can write code to do almost anything you want. Getting a customer to pay you some money for that feature you just added? That’s an entirely different proposition. The vast majority of web startups fail because they don’t find enough customers, at the right price and in enough time before they run out of cash.  If we spend as much time on marketing your startup as you do on writing and shipping your code, and we just might beat the odds.

2. Customers can always choose to do nothing

When pitching a prospect we are generally trying to convince them to do one of two things:
(i) Leave a competitor and join you
(ii) Stop doing nothing about their pain problem and join you

Who knew that getting them to leave a competitor was often easier than getting them to stop doing nothing? At least if they are using a competitor they recognise that they have a problem that needs solving! The truth is, many prospects are indecisive, stagnant, glacial, apathetic, unwilling, and unmotivated.  Demonstrating your product and then asking for the sale is just as likely to be met with a yawn and a scratch of the arse as it is with a chequebook. If you understand how difficult the process is, then there is a good chance you will approach it with the right amount of preparation and effort.

3. Financial models are fantasy
Their is one good reason to construct a financial model prior to having any real customer data.  Do it to prove to yourself that the fundamentals of your model will produce a profitable business over time.  Think of it as a sanity check. Once you are happy that the model works in theory, throw the spreadsheet away.  Never look at it again, and for christ sake don’t go out and try and raise investment funds off the back of it (guilty as charged!). Just launch your product and get as much real live data as you can.  Months later you can giggle about how wrong your projections were, but at least you won’t be making life altering decisions based on nonsense.

4. There is no replacement for quality user testing

User testing pays for itself many times over.  This doesn’t mean getting your mates over to play with your creation in return for a 6 pack.  It means getting real life customers/strangers to use your product while you watch. True story.  Our startup is an online event registration solution that allows customers to sell tickets and accept registrations for any sized event. Three months after launch, we sat and watched via web cam while a Canadian tester spent 15 MINUTES just trying to create an account. In one of our releases, we had cannily decided not to display a “register button” to anyone using Internet Explorer.  No-one using this browser  could get in and use our product, and it had been that way for over a week.  He eventually managed to get in, but man was he pissed!

What else do you wish you had known before you did your own web startup?

Post by Scott Handsaker founder of Eventarc

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Stay the course

I love the story of James Podsiadly for one reason. He has broken convention and in doing so, will change peoples perception forever.

For the uninitiated, James managed to break into the AFL ranks for the first time at the age of 28. Playing his first game for Geelong in season 2010. In football terms he’s a senior citizen. In fact, most people start retiring around that vintage. But James wasn’t fortunate enough to get picked to play at AFL level at a young age. Geelong is his third club, and he has been starring this year.

He’s proven that age is relative to development.

He’s proven that age is relative to opportunity.

He’s proven that desire can be translated into results.

He’s proven that great work eventually gets noticed.

He’s proven that sometimes people / companies / clubs get it wrong.

He’s proven that staying the course over a a long period is where results live.

So far in the year 2010, he’s the most inspiring person I’ve come across. Before we make an assessment of someone’s worth, we should think of James. He’s also who we should remember when we think of quitting, or we’re overlooked in whatever we are doing.

Startup Blog says: Thankyou James.

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What to change

It’s usually the tactics that are wrong, not the strategy.

With startups, we can’t know the truth about strategy, unless we’ve tried nearly all the possible tactics for it.

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Don’t be this person.

I had this discussion yesterday. I walked past a hole in the wall cafe. (Tiny cafe which serves take away and stand up coffee in inner city area)

Friend: Wasn’t Joey going to open a business like that?

Me: Yeh, I remember him talking about it before I had even seen one of these in the city.

Friend: What happened to it?

Me: I don’t know, I guess he just didn’t get around to it in the end. Got distracted.

Friend: That’s a shame, looks like a good little business model. What’s he doing now?

Me: He’s in the same job.

Friend: Oh. Ok.

We keep walking …

hole in the wall cafe

Don’t be Joey. It at least try and fail. The old job will be waiting for you if you have to return.

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Trim the ‘to do’ list

Small tip for startups for today.

Trim the ‘to do’ list and actually deliver on something.

All to often we get caught up in ‘options’ and priorities and a simple solution is to have 1 priority, and 1 thing to do.

Then do it.

Take your to do list and put everything which isn’t number one and file it in a digital format somewhere to return to later. This way you’ll ensure that the ideas and projects aren’t lost.

I know, you know this. I know you’ve heard this idea before…..

But if you’ve forgotten it, or you don’t do it – do you really know it?

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