I’ve been keenly thinking about how we validate startup concepts recently, the methods and simple ways to work out if an idea is worth pursuing. While there are many ways, one of startup lands best hackers Tim Ferris teamed up with Noah Kagan (of Appsumo) and did a pretty good interview session on the topic recently. It goes for a bit over an hour, but shows with a number of examples how easy it is to know if something will get traction. If you’re in the launch phase of anything – then I’d recommend getting your head around this one.
If you live in a western urban environs you’ve seen lots of bicycles of the ilk displayed below:
The single speed, fixed gear, mono color racer with white wall tires. Very hip, very now. But why?
It’s classic one downsmanship. In a world where people strive to have more, where increasing wealth has given many of us everything, the trend of tomorrow is diametrically opposed. The more of tomorrow, isn’t stuff, or consumption, rather experience, artistry and simplicity – the luxury of a stripped back existence. We often see these trends early in what may be considered the trivial, like bicycles. The trend will run much deeper than this.
Leading edge urbanites riding such bicycles (they are too cool for me) are showing the world they are more, but publicly displaying they can live with less. It’s a classic display of confidence. By wanting less, they are showing the world that they are more. Conspicuous consumption has been a preferred method for people displaying self worth for most of the Post world war 2 era. But I really think that this is another example we’ve turned the corner.
The question for entrepreneurs is this: What category or business is waiting to be striped back by you?