Another business class only airline has bit the dust – Maxjet. You may remember our view on why Ozjet failed.
And on this occasion we have a similar theme, but not quite as extreme. Maxjet had some of their act together and survied 4 years. Like the right routes, nice inflight service and an airline lounge. But it still had a few key flaws which still leaves the question unanswered:
Is a business class only airline a viable business model?
Start up blog says: We won’t know until someone ticks all the following boxes:
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A new and modern fleet (18 year old 767’s don’t cut it Maxjet)
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A cabin which is world best practice business class (Flatbeds are now the benchmark Maxjet)
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Linked to premier frequent flyer program which links to other airlines and allows code sharing (One World / Star alliance)
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It has international & domestic coverage in it’s home market
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Flights every hour / a large fleet
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It has the right level of ground service (Airport lounges / chauffer service)
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Credit Card linkages
Maybe the business class only model could only work as a sub brand of a larger network (which Lufthansa is doing). It will be interesting to see how the remaining players net out (Silver jet & Eos)
Insight?: Maybe people who regularly fly business class enjoy looking down on those in coach too much to leave their multi class carrier!
I’d strongly advice against starting an airline. But if you must, show your VC’s this blog entry first.
