I took this quote from Seth Godins latest micro book Tribes:
“Do you beleive in what you do? Every day? It turns out that belief happens to be a brilliant strategy”
This resonates with me because it will motivate us to find solutions that ‘non believers’ will be too inept, apathetic or bored to uncover.
Entrepreneurs ought launch something they beleive in conceptually, not just financially.
Here’s a nice little insight by from Seth Godin on the truth about networking.
[youtube=http://au.youtube.com/watch?v=OujgPgNCLvk]
In short it’s about helping others. It’s about the quality and value you provide them – not the number of people you know.
Dig the glasses Seth…
It’s never been easier to be mentored on a specific subject, from experts, for free. There are even live feedback mechanisms from other interested experts. And most of the amazingly cool and informative stuff comes from blogs – just like this one.
But are you really taking advantage of this mentoring revolution?
Do you have a digital mentor?
Have you emailed the writer of your favourite blog?
Asked for advice / help, given them advice or help?
Are you passing on your skills by blogging for others?
My favourite blog has 25,000 readers a day. The publisher has his email address listed on it. When I email him a question he gets back to me within a day or two with an answer, a link, a blog entry or if I’m really lucky a free PDF copy of his latest book. The real value comes from the interactions, not the reading.
Smart entrepreneurs get involved in the conversation, they don’t just listen to the lecture.
After the viral success the Cadbury Gorilla achieved, there is nothing to like about this follow up advertisement.
[youtube=http://www.youtube.com/watch?v=BX7dFmxqb60]
According to startup blog here’s why:
Start up lesson: Sometimes big budgets can be a disadvantage.
Given I’ve recently consulted for Cadbury, you can be sure my opinions on this blog are real and never contrived or influenced.
Can be a huge time waster. The irony for us in startup land is that it’s our job to stay informed.
Startup blog advice: If you need to stay on top of a broad topic find a good aggregator.
Someone who’ll cover stuff when it becomes important enough for you to know. Seth Godin does this for me as far as web 2.0 and new marketing is concerned. Startup blog does this for you as far as keeping your mind thinking as an entrepreneur should.
Got some good short cut summary sites? On new technology, web sites, new businesses? Add them to comments.
As seen on TV Google…
Back in the halcyon days of the TV industrial complex, an oft used selling point was the fact that something was actually on TV.
The thinking went something like this:
It built a sense of trust. Trust that evolved from assumed scale.
Guess what? It’s back! Only this time it’s ‘as seen on front page of Google’.
The new thinking isn’t too different:
The cool thing about this for start ups, is that it really only takes an investment in time and thinking to get there. Not a big media buy.
An excerpt from the blog of Seth Godin today. I had to post it:
“This isn’t about having a great idea (it almost never is). The great ideas are out there, for free, on your neighbourhood blog. Nope, this is about taking initiative and making things happen.”