A low cost airline Australian called Jetstar has the promotion running pictured below.
* Here’s some of the conditions from the fine print in bullet point form for you:
– The cheaper flight alternative must be available when you call Jetstar
– The cheaper flight must depart within 1 hour of the comparable Jetstar flight
– The cheaper flight must be from the same airport, not just the same city
– The offer is only valid if the cheaper flight was available & identified prior to making a booking with Jetstar
– If you can meet all the above conditions, the ‘double the difference’ payment is made in vouchers for part payment of future Jetstar flights. (So you have to spend more money?)
What a hoax. This is quite possibly the worst consumer promotion I’ve seen.
Seems Jetstar aren’t very serious about their offer. In fact, terms that come to mind are “inauthentic” and “deceptive”.
Sure it’s ‘legal’, but making an offer which is so contingent can only harm their brand. Especially when the target is a price sensitive audience. It says to customers – “we’re cheaper – sometimes.”
If you’re going to run a promotion, be authentic.
