A friend has a theory that it’s easier to get people buy a product when the purchase price is a single unit of currency. Maybe a $5 note or a $1 coin.
Hard to verify, but at least we’re sure us there isn’t any trick pricing.
4 thoughts on “Single Coin Theory”
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Weird to hear you say all this esp. Were you not working for corporations yourself once?
Tony,
It’s impossible and foolish to agree with all the practices of any corporation anyone has worked for. In fact the smart money is taking the good stuff and ‘unlearning’ (see post) the bad. Isn’t that what entrepreneurship is all about, doing what they wouldn’t?
Steve
Anyone with access to AZTEC or ACNielsen should be able to confirm the Single Demonination Theory.
Alex
Hand me a few hundred dollar bills and I will, gratis, perform a real-life experiment for thee!!!!
Thine theory does make sense within my typically befuddled mind devastated by decades of immersion within a USA society that relentlessly brainwashes its citizenry to conform to some disgusting norm and to obey the society’s masters; the elite class, corporate America and wealthy/powerful special-interest groups.
OBEY!!!!!!!!!
“There’s class warfare, all right, Mr. (Warren) Buffett said, but it’s my class, the rich class, that’s making war, and we’re winning.”