One of the best brand strategies is… not from here. It can be from anywhere. So long as it’s not here. You see, we know everything and everyone from where we are. So it must be better if it’s from elsewhere. They know what they’re doing. They’ve been doing it for years. There’s all this history, or maybe it’s their technology. Whatever, they really know what they’re doing. So we’ll pay a lot more for it.
It feels semi romantic to pay $14.50 for a bar of soap hand made in Tuscany from capsicum and Amalfi red oranges. We unlock the power of our imagination.
Language on packaging
There are plenty of niche brands overseas who’d love an international distributor. The bonus is, the strategy is already written…
Start up strategy – Not from here.