The ability to make decisions is crucial. Maybe it’s why we escaped our cubicle – to make our own decisions. But this insight doesn’t stop us from occasionally facing moments of indecisiveness.
Here’s what to do – Outsource it.
Not literally, but metaphysically. We should ask ourselves what our most revered and respected entrepreneurs would do. And just do that. Done, decision made.
The fact is we know what they (Insert favorite entrepreneurs name here: Branson, Jobs, Brin, Bezos ?) would do, because we’ve read so much about them, we’ve seen them in action, so we know exactly how they’d act. And often, the have the courage and conviction we strive for.
So when in doubt, just be them.