Before enlightenment:
Chop wood. Carry water.
After enlightenment:
Chop wood. Carry water.
Via Amy Campion.
Category: Environment
Now Get Lost – Hummer?
Hummer have recently launched in Australia. The opinion of the Hummer is quite a divide of love / hate.
Below is a picture of the outdoor campaign which is running on trams and outdoor super sites.
The tag line “Now get lost” – Hummer, is not without a subtle sense of irony.
Did the marketing team in charge consider the negative flack many give the Hummer? The unwanted gas guzzler? Is the copy line appropriate for launch a campaign?
The startup blog opinion on Hummers isn’t relevant. What is relevant is the lesson for entrepreneurs:
Always consider the ‘multiple angles’ of any copy line.
Blog Action Day – my 2 cents…
This is a modified ‘repost’ from the early days of Startup blog. But it’s here to read again because I personally feel it is the truth underneath the climate change story.
Climate change is regarded by many as the biggest problem facing the global community. It’s an issue that is unlikely to be resolved any time soon due to the fact the climate change isn’t the problem. It’s actually the symptom. The problem is excessive consumption.
Everything we do (consume) happens to emit greenhouse gases. Driving, eating, buying, mining and buildings all consume energy and resources being manufactured, delivered and used. Governments and corporations are unlikely to encourage reduced consumption because apparently, growth is good.
Buying tree to offset carbon gas emissions isn’t enough.
Consider, then espouse.
Simple permission marketing – ‘In Action’ UPDATE
An MP3 will be uploaded shortly for those who missed it.
Today I am being interviewed on ABC radio (Australia) to discuss www.rentoid.com
The interesting thing is that I didn’t pitch for the interview, they called me. This is great news because it means that we’re starting to get some real traction with rentoid. It also means that the general populous believe as much as we do in the community and environmental benefits of the service. So they’re helping us spread the word.
The interview is at 5.10pm – Melbourne / Sydney time Australia.
You can listen live on line by clicking here. You can convert to your local time by using this link.
Happy listening.
Blog action day
Blog action day is cool. Here’s why:
It’s simple way to unlock the power of the blogosphere. It’s for a really good cause. One that people are happy to help, but often don’t know how. It’s a start up which is an event.
Here’s the idea:
“On October 15, bloggers around the web will unite to put a single important issue on everyone’s mind – the environment. Every blogger will post about the environment in their own way and relating to their own topic.”
They already have almost 6000 blogs committed to it. Including this one.
Simple idea, simple to do, big impact.
Let’s hope it spreads.
Quote – the future
“As for the future, your task is not to foresee it, but to enable it”
Antoine de Saint-Expery (author of the “Little Prince”)
Permission marketing in action
I recently spoke about newspapers being a good forum for simple permission marketing.
We’ve just done exactly this for our start up rentoid. We approached the local western district newspaper called “the Leader” and discussed the community and environmental benefits of the rentoid service.
It worked and the article can be seen here.
The other reasons we started with a small newspaper is it’s in line with our clustering strategy and it gives us experience before we approach larger circulation media.