Category: Environment

Want to be wealthy?

Posted on by Steve Sammartino

Well, why not behave the same way in which wealthy countries do. It’s a very simple formula:

Invest in health care & education.

The 3 wealthiest countries in the world by GDP per capita – Luxembourg, Norway & Switzerland, have outstanding healthcare and education systems which are largely government funded.

The two most valuable assets you can ever have are your health and education. If we’re healthy we can do anything. If we educate ourselves, we can always find ways to generate income.

For those about to argue about about wealth not being ‘economic’…then please refer again to what these countries invest in. Financial wealth is the outcome, not the driver.

Slow is the new fast

Posted on by Steve Sammartino
WAS (fast) IS (slow)

Fast food, take out

Slow food, cooking, dinner parties

‘Super’ market, processed food, discounts, shelf life, conveniencve

Growing vegetables, farmers market, gourmet food, butchers, real ingredients, less packaging, joyful inconvenience and hence quality

Get rich quick, money making schemes, flipping –shares & property assets, asset accumulation

Passion jobs, wealth in doing, not keeping score, grand designs, experience accumulation

Instant coffee – isolated ergogenic aid

Café latte, macchiato, espresso cappuccino – discussion and social facilitation.

Cheap, more, value

Premium, less, gourmet,

Doing more, expectations

Taking time, internalizing

Ladder climbing, competition, job hoping

Ladder building, collaboration, sabbaticals

Long hours, skipping meals, avoiding exercise, financial objectives, excuse making

Work (no such thing) ‘life’ balance, not skipping anything worth doing. Late on purpose.

Spending less on more

Spending more on less

Pay rates, fringe benefits, promotional opportunities

Mind growth, real flexibility, independence

  

This is some, not all…. but all follow the path. Feel free to add ‘some’

What path is your start up on? The slow path or the fast path?

*reader warning. (none of the above refers to doing reacting slowly in your startup. Just the ’real’ trend of getting our lives back)

Google Alerts are rad !

Posted on by Steve Sammartino

As a courtesy if I ever blog about anyone (good or bad) I let them know it’s there. I did this recently about Neighborhoodies.

  

The founder Michael sent me an email back saying – “I already know… Google Alerts baby! Thanks”.

  

I’ve since set up on things which are of interest to me. It saves me a great deal of time, which at present is my most scarce resource.

  

The really cool thing is it’s better than an RSS feed, because it’s the google bot doing all the hard work crawling the entire web for you. Every nook and cranny.

  

All start ups should set some up on topics of interest; themselves, their startup, their industry, their competitors, their whatever….

google-alerts.jpg

Click on the image above and go straight there…

Do it. Go now. Bye.

Simple permission marketing – in action

Posted on by Steve Sammartino

You may recall a blog entry I did on Simple permission marketing. The basic premise being, if we have a startup which is ‘interesting’, it’s not difficult to get some good media coverage which is ‘content’ – not advertising.

In the spirit on practicing what one preaches, here’s a little summary of how we’ve achieved this for rentoid.com

* You can see the article for each by click on each listed below:

–          The Leader Newspaper (metro ciculation)

–          The Herald Sun Newspaper (biggest circulation in Australia)

–          The Age Newspaper (most respected broadsheet in Australia)

–          The Age – Livewire (web weekly of above)

–          The Sydney Morning Herald (Sydney’s broadsheet)

–          ABC radio – National Public radio – interview

–          The Australian Financial Review (Wall Street Journal of Aust)

–          The Pod Cast Network – G’day world interview

–          Multiple targeted magazines & blogs

Net cost of all this was zero. No PR firm, no dodgy deals. Just honest conversation with people about rentoid.com and what we are doing.

It works, but it takes 2 things: effort and a lot of follow up.

Try it for your start up, and let start up blog know how you go!