Here’s a visual from the website for www.evernote.com which has a super home page. Clean, clear simple communicaiton of what they do.
I use it on my iphone and it rocks. Get on it.
Steve – founder rentoid.com
Category: business
Invoices
Today’s task is boring, even hateful. Doing invoices. As with all great ironies, this ought be a task we revere look forward to and basically enjoy. ‘Payment’.
Given we often forget the important stuff we all know. I sometimes write a reminder and stick it to my office wall.
Here’s my pic: (Art’s never been a strong point)
Yep, I’m reminding myeslf that this somewhat laborious task is actually a cause for celebration, the celebration of hard work as we collect our earnings.
Startups struggling with boring stuff – remind yourself why it’s important!
Steve – founder rentoid.com
Radvertising – Harley Davidson
While driving I saw a billboard advertisment for Harley Davidson. I didn’t get a photo… but we don’t really need one. I can explain it instead.
It had a big picture of a Harley with this copy line underneath it:
331 screws included
Now that is radvertising simply because these three words say so much.
Craftsmanship, Detail, Big, Hand made, Care, Tailored, Complete, Traditional, Customised... I’m sure you can add a few superlatives as well.
It’s a pretty damn good follow up to a recent campaign they ran which I do have the visuals of below.
Steve – founder rentoid.com
Belief – from ‘Tribes’
I took this quote from Seth Godins latest micro book Tribes:
“Do you beleive in what you do? Every day? It turns out that belief happens to be a brilliant strategy”
This resonates with me because it will motivate us to find solutions that ‘non believers’ will be too inept, apathetic or bored to uncover.
Entrepreneurs ought launch something they beleive in conceptually, not just financially.
Constructive Criticism
I choose to take Constructive Criticism Advice with thanks. I do this because my goals are way more important than my ego.
Love & brands
In order to be in love we need to feel loved. Often we mistake love for other intense emotions such as lust, obsession and even fear.
So if we were to translate this to business parlance it might read like this:
If we want people to love our brand or company, we simply have to make our audience ‘feel loved’.
So then the next questions we should be asking are:
– Will they love this product?
– Will they love our value equation?
– Will they love our guarantee?
– Will they love our designs?
– Will love our ‘contact us’ policy or phone staff?
In fact, let’s just start every audience related question with the words ‘Will they love….”
If we do this and focus on being more than good, more than liked and only accept moving towards stuff people will love. Then one day, they may just love our brand.
No comment required
Ok – so this is slightly off topic, but I’ll try and tie it in. Check out the photo I took below at a family shopping mall in Australia.
You’ll notice a couple of things:
Firstly ‘no licence is required’. Good news right?
Secondly it’s branded as the “John Rambo” knife. I’m sure there’s no licensing there either!
The thing that had me flumoxed is that people choose to make money by selling anything just to make a dollar. It still seems people will do whatever it takes to sell stuff, as opposed to selling or creating something which just might have a positive impact on our environment and the people around us.
Sure we need knives for some stuff – I just wonder if we really need knives designed for gutting wild bores advertised in a shop window of a family mall, 200 miles away from the nearest wild animal?
Start ups out there – Sell something cool.