I read the first half of the 4 hour work week… I put it down before finishing. The book could’ve been written on a 10 page presentation – startup blog view.
Tim Ferris currently the best selling Author on the New York Times list. The words here are very important: He’s the best selling author, not best writing author.
Tim Ferris knows how to sell. He’s got a couple of great ideas which are absolute gold. He’s sold them in guru style. Power to him.
Title: 4 hour work week – he got the title name from doing a Google ad word experiment to see which title got the most clicks.
The Cover – cubicle dwellers dream of this lifestyle. Create a visual.
Outsourcing your life: Possible for those with a large existential stream of income.
Vicarious living: Most how to books never actually get implemented, it’s about the dream. Readers rarely implement, so concepts don’t get questioned.
The brand: Tim is the brand. He knows how to work a system.
Bottom line: The idea works and he works it.
The truth: He worked his butt off first, got massive cashflow, then scaled down. I challenge anyone to not answer their phone, email and live in another country and do it all in four hours a weekand ‘become’ wealthy. Not possible, unless you’ve already done what Tim did.
Like any book – we take the bits that work for us and ignore the stuff which doesn’t apply.
Sometimes you could build a company or a business on a simple idea. His idea is outsourcing. But it’s the way he sold it which makes him a world beater.
All entrpreneurs ought take a lesson from Tim on how to bundle things up to sell.