Category: business

Cool brands are put simply, just like cool people. It’s not so hard to believe when we consider that brands (well known ones) have personalities. Brands have values, share ideas and represent something.

Brands are just like people, the personification of things or services.

So what makes a cool brand? The same stuff that makes a cool person.

Cool people:

·        Cut new ground

·        Dress how they want

·        Don’t care about being popular, which is why they ‘become’ popular

·        Do stuff they like, not what others like

·        Have strong opinions and values, don’t care what others think

·        Don’t try and impress – so they do

·        Are confident and relaxed

·        Aren’t selfish, mean or vindictive

·        Are often compassionate and kind

·        Are easy to get along with (easy to use?)

·        Take a while to be understood

·        Get discovered eventually as being – thought leaders

·        Cool in a crisis

              

Hey, there’s plenty more personifications where these came from – so be

like Arthur Fonzerelli and add them to the comments.