All entrepreneurs should keep a love list.
‘What’s a love list?’ you say…
It’s a list of companies / brands / startups with one thing you absolutely love about their offer. It could be their logo, a web page design, the way they answer the phone, their value added services, an emotional link to their product, an advertising campaign, their social responsibility, their green credentials, the product prices….anything. It’s not static, it changes weekly. It’s like a music top 10, it evolves.
Here’s my current love list:
| Love List | Who | What I love… |
| 1 | Ripcurl | Best wetsuits. They make surfing possible for me all year! |
| 2 | Ipod | Industrial design |
| 3 | Borders books | The library factor – read before you buy |
| 4 | Tivo / IQ | Ultra convenience – no more bad TV |
| 5 | Youtube | Instant entertainment – I can usually watch whatever I want, whenever I want |
| 6 | Qantas Club | The decore & comfort. I feel exclusive walking into a members only club |
| 7 | Toyota Prius | Gives my ego a massive boost every time I drive it. |
| 8 | Seth Godin | He makes me feel smart |
| 9 | Tiffany | The definitive packaging |
| 10 | Snickers | Mr T get some nuts TV adv. |
Yep, you can see what drives me, but hey sharing ideas requires self exposure. Share yours in the comments section. We’d love to hear it!