After the viral success the Cadbury Gorilla achieved, there is nothing to like about this follow up advertisement.
[youtube=http://www.youtube.com/watch?v=BX7dFmxqb60]
According to startup blog here’s why:
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Poor branding, the brand is just an addendum
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There’s no real link between the category, chocolate consumption and the advertising idea
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It’s not particularly sneeze worthy (using a Seth-ism) and slightly boring
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The budget seems a lot bigger than the idea
Start up lesson: Sometimes big budgets can be a disadvantage.
Given I’ve recently consulted for Cadbury, you can be sure my opinions on this blog are real and never contrived or influenced.
Couldn’t agree more. This is a real case of the Emperor’s New Clothes to me. Of course the usual subjects are drooling all over it. Nothing like the conventional wisdom of “if it’s from Fallon it must be cool.”
I don’t get the ad at all… do Cadbury make trucks now??
HAhahaha! Transformers gone wrong!!!! hahahaha….that was the first thing that came to mind! Didn;t make sense at all!