Our attention spans are in ‘constant’ decline.
Got it?
Good.
Category: business ideas
15.4%
Only 15.4% of the worlds population have ever accessed the internet.
If we think the internet is ‘world changing’, then let’s imagine what would be possible if ‘the world’ actually had access to it? The idea sharing, the education, the cultural understandings….
Maybe start ups should be thinking of how to give the remaining 84.6% of the world access to the net rather than working out a new social paradigm to leverage.
Top 10 viral marketing campaigns ever
The factors we’ve considered:
There needs to be an actual business or brand behind it
Not just something funny
The idea or product was primarily spread by others.
Not ‘driven’ by paid media.
Based on effectiveness only, (ignores insensitivities / political / religious views)
A little explanation is next to each
In order.
- The story of Jesus Christ (before digital technology or even the printing press, this ‘story’ crossed borders and oceans)
- 911 ‘Al Queda’ launch (3 weeks free media coverage on every media channel in every country)
- Polaroid Instamatic Cameras (product usage = product demonstration)
- Hotmail (the first viral product of the internet age)
- In Rainbows album by Radiohead. (true brand handover to passionate users, fan chooses price – even free, resulting in massive free media & blogosphere coverage, then goes to number 1 on US charts on physical album release)
- Google (usability & effectiveness which led to absolute domination)
- Youtube (was the ultimate user experience and so won the game. There were 240 other video sharing sites when it launched!)
- OK Go – Ok Here it goes film clip. (first to leverage youtube commercially. 27 million views and counting. No 2 on the charts to boot)
- Blair Witch Project (set a new paradigm for movie promotion & brand hijacking)
- Mini Cooper S Campaign (first ‘real’ personalized campaign message)
Add to, agree, disagree, complain and disdain in comments below!
Great front page – Twitter
What a great home page twitter.com is.
Really simple instructions with the What, Why and How.
In fact, nothing more needs to be said to start ups. Just click on the thumbnail below:
Ideas are free
An excerpt from the blog of Seth Godin today. I had to post it:
“This isn’t about having a great idea (it almost never is). The great ideas are out there, for free, on your neighbourhood blog. Nope, this is about taking initiative and making things happen.”
Vicious circle
Do we…
Work in a job we don’t like
To buy things we don’t need
To impress people we don’t like
?
To be really happy we need to ensure one sub optimal arrangement doesn’t feed another. This holds true if we run our own business or hire our time out to a company (have a job).
Quote – Ben Rowe
I asked marketing polymath Ben Rowe his thoughts on Facebook in 2008 and if it is going to grow or decline…
Response
“Facebook is so 2007…. it’s just p2p spam. I reckon facebook is going to die a fairly fast death this year.”
Sure the jury is still out, but it wouldn’t be the first time Ben’s predicted the future of a brand or launch. It does seem that there was something very wrong when Zuckerberg referred to his ‘army of viral marketers’ he forgot one thing…. viral marketing is always done by people, not companies. Abuse them and lose them.
The gaping void view in December was this
I still think facebook is a great platform (especially the app’s component) which needs to take a few steps back before everyone disappears. It will be interesting to see how this one plays out.