I took this quote from Seth Godins latest micro book Tribes:
“Do you beleive in what you do? Every day? It turns out that belief happens to be a brilliant strategy”
This resonates with me because it will motivate us to find solutions that ‘non believers’ will be too inept, apathetic or bored to uncover.
Entrepreneurs ought launch something they beleive in conceptually, not just financially.
In order to be in love we need to feel loved. Often we mistake love for other intense emotions such as lust, obsession and even fear.
So if we were to translate this to business parlance it might read like this:
If we want people to love our brand or company, we simply have to make our audience ‘feel loved’.
So then the next questions we should be asking are:
– Will they love this product?
– Will they love our value equation?
– Will they love our guarantee?
– Will they love our designs?
– Will love our ‘contact us’ policy or phone staff?
In fact, let’s just start every audience related question with the words ‘Will they love….”
If we do this and focus on being more than good, more than liked and only accept moving towards stuff people will love. Then one day, they may just love our brand.
Cool brands are put simply, just like cool people. It’s not so hard to believe when we consider that brands (well known ones) have personalities. Brands have values, share ideas and represent something.
Brands are just like people, the personification of things or services.
So what makes a cool brand? The same stuff that makes a cool person.
Cool people:
· Cut new ground
· Dress how they want
· Don’t care about being popular, which is why they ‘become’ popular
· Do stuff they like, not what others like
· Have strong opinions and values, don’t care what others think
· Don’t try and impress – so they do
· Are confident and relaxed
· Aren’t selfish, mean or vindictive
· Are often compassionate and kind
· Are easy to get along with (easy to use?)
· Take a while to be understood
· Get discovered eventually as being – thought leaders
· Cool in a crisis
Hey, there’s plenty more personifications where these came from – so be
like Arthur Fonzerelli and add them to the comments.
Dear Webpreneurs,
Click this. Study this. Understand this. Change this.
Thanks to Chris at rawstylus for the heads up!
There’s been a lot of talk lately about an ensuing second internet boom. With the billion dollar sales of many web 2.0 companies it’s easy to see why:
$15.1 billion
$2.6 billion
$100 million
$6 billion
$3.1 billion
$1.7 billion
$60 million
Among others…
To give a little perspective the Nasdaq composite index peaked in the year 2000 at 5132 points. Yesterday it closed at 2320, just under 8 years later.
If you invested $10,000 at the peak, today it would be worth $4521. Still a very bearish 55% capital loss.
Sure we’d have to question some of the valuations, but the market hasn’t started to value ‘ideas’ at over a billion – yet.
Start up lesson – your company is worth what someone is prepared to pay for it.
Would you know what this shop is selling?
I wouldn’t.
Sometimes our shop front, work car, uniform, office, church or website is where the decision is made on whether or not our service is for them.
The good news is, just like a shop window we can:
If our business is in the digital world we have the advantage of a low cost change over.
Start up lesson – make sure people know what you offer the instant they arrive.
Here’s an update for the could it spread blog below….
Current bid $174 bone fide
Number of bids: 19
Hilarious Q & A’s….
Click the link to check it out !
http://cgi.ebay.com.au/ws/eBayISAPI.dll?ViewItem&item=190182136361