I stumbled across this fast food place – good food quicky place in New York. It’s called Dogmatic, and they serve really nice gourmet sausages in bread. Really that’s all they do. Oh, and some some home made sodas.
What I really like is how simple the back end of their outlet is:
- They cook different types of sausages.
- Put all of them in the same type of bread roll
- The bread rolls which are hollowed out simultaneously on a hot bread pole.
- You choose a sauce(gourmet of course) and off you go.
Not only is the consumer end a great single minded proposition, the back end is too. Something few startups ever really recognize the benefits of.
Consumers only have 2 choices to make – Sausage type, and sauce flavour…. which are of the ilk of Pesto & Garlic – you get he picture. And so did I, so here they are:
This is the type of food idea with has a replicable formula. And it doesn’t have to be in a major populous like New York to work. It could work in pretty much any city.
