Brain exercise

As we have our brains constantly in the depths of our daily business issues, it’s easy to get stale. Just like our bodies, our brains need frequent and varied exercise to stay fit. There is only so many forecasts, sales calls, design iterations, cash flow statements, customer queries, deliveries, blog entries, product development meetings, WIP’s, administrative tasks… (insert daily business activity here) any sane person can handle…

Too much of this and we get a little stale. Sometimes we need to get into a new mind space. Today’s solution is simple. It involves the body and the mind.Take 5 to do this:

Learn how to and build the worlds best paper airplane. Then go outside the office and fly it.

Even better do it off a balcony. The pic is below & and instructional video link is under it.

Paper airplane


I also found this video of how to make the airplane above with simple easy to follow instructions.

Instructions link.

Free your mind…. then get back to work!

How to make a sales call

Today I was out making sales calls in my local industrial area where there are a lot of different rental companies. Idea being to get these rental / hire companies using rentoid.com to generate extra business. The timing is good, because we have a zero cost entry platform and times are tough in the B to B arena.

But the thing that really matters is how I’ve been making the sales calls. Firstly, these guys are B to B, trades focused guys. renting mainly industrial equipment. The last thing they want to some tech / web geek give them bullshit about how the internet is going to save them…. So here’s what I’ve done instead:

  1. I haven’t shaved for 3 days – got a good beard growing. I’m wearing jeans and boots with a fairly standard zip up jumper. When I walk in I look like a customer, in fact I look like they do. I’m less threatening and this is obvious with the positive greetings I’m receiving.
  2. When I drop in (remember it’s a cold call) I say, ‘You know I live around the corner, I drive past here everyday and I’ve been meaning to drop in for ages. You know I’ve got web business which is all about rental companies…..” And I do live close enough to use this line. It is genuine.
  3. The F Bomb – Yep, I’m dropping this one big time – for one simple reason – they are. I’ll use whatever language they use. If they like swearing, so do I. I’m matching their culture in dress and language.
  4. I know their business. I don’t walk in and say ‘So tell me about your business’ – I do my homework before I turn up. Granted I know enough about the rental industry now to adapt to different segments pretty quick. I know what matters to them and get the conversation into that area quickly.
  5. I don’t try and sell anything on the first call. We do have a free entry to rentoid – but we also sell integrated web technologies. But I don’t try to sell anything.  Just get them to like me in fact, I’m selling me. People buy things from people they like. Then they find a logical or business reason to justify their decision after they’ve already made it.
  6. I follow up with whatever I promise. Information, phone calls, data whatever they need. I try to show I’ll be a valuable resource.
  7. I get rejected too. It’s a numbers game, and each rejection is a lesson for honing my skills for the next call.

I’m learning heaps and I’m loving it.

Start up blog says – get out there and start selling.

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The Apple, the Orange & Weaknesses

Apple: A crispy, crunchy yet sweet fruit, which can be eaten as is, with the peel still on the fruit. Can’t be broken into segments by hand – you need a knife to do this. Can even be used in cooking, on salads and also even great for making pie. Gives the teeth a little clean at the same time and freshens the breath while providing many valuable and healthy nutrients. Very difficult to make juice by hand with, but easy to pick the good from the bad as it’s bruises show clearly on the skin.

Orange: Needs to be peeled to be eaten, but can also be broken into nice little segments so you can share with a friend. No knife required. Not as crunchy as the apple, but juicier and more thirst quenching.  Provides it’s own unique set of healthy nutrients. Easy to make fruit juice from by hand. Not so good for making pie with. Hides it’s quality under the skin and could be a bad watery orange, and you just won’t know until you eat it.

These are some of the clear difference in the two fruits above. I’m sure you can add more.

But none of us would want a combined Apple and Orange into one type of fruit. An ‘Appage’ or an ‘Orpple’ anyone?

Comparing apples to oranges

We wouldn’t want this because we understand the unique benefits of each, and they both have their value as part of our diet. In fact we feel like, and need both apples and oranges at different times. To add the benefits of one of these fruits to the other fruit, would by definition diminish the original benefits. So why is it that we are constantly told to work on our weaknesses as if they are the holy grail of success in life? As entrepreneurs we are far better off focusing on our strengths the same way fruit does.

Should we try and improve? No doubt. But to obsess over a weakness is to ignore your given talents. What they don’t tell you is that anyone who has ever achieved anything, did it via leveraging strengths. And it isn’t without irony that the apple and the orange happen to go very well together.

Startup blog says: Outsource weaknesses, focus on strengths.

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Nature or Nurture?

I noticed this morning that a particular area of my box hedge isn’t growing as well as other areas. See the two photos below.

hedge1 hedge2

In order to remedy the situation I thought about what the different things I could do:

  1. Ensure the poor performing area was getting enough water
  2. Make sure the soil wasn’t poisoned in that particular area of the garden
  3. Remove the weeds from the periphery
  4. Add some fertiliser to the struggling area
  5. Aerating the soil with a hoe
  6. Ensure the area is getting enough sun

In fact, I’ll try the methods above. What I wont do is ‘remove’ the box hedge. I really need it because it forms part of the garden perimeter. It provides the required symmetry. It’s an integral part of the garden. I will give it the extra attention it deserves, and talk to it. I won’t pretend it will fix itself, because I know that is just a fantasy.

So, why do we take the opposite view with our staff / employees or business partners? We rarely ask first what we can do, and most often just ‘cut them out’, get rid of them, or even chastise their performance, before we look at the reasons for it. Maybe they:

  1. Aren’t getting enough cash to do their part?
  2. Maybe their part of the organisation has structural issues?
  3. Maybe they have non functional ‘hangers on’ stealing time & resources?
  4. Maybe we need to invest in some training or programs to boost the area?
  5. Maybe we need to give them more space & freedom to perform?
  6. Maybe we are not providing enough reward & recognition?

You’ve probably noticed how many of our people problems have strong analogies to my box hedge. In fact, both nature and people, need nurturing.

Steve – founder rentoid.com