Validation of Awesomeness

It’s pretty disappointing when you come up with a great advertising idea, new website or app – only to be shown one just like it. To learn that it has been done already. It’s a bit deflating in fact.

Unless we purposely decide to flip it around.

What we ought do instead is a create a list of the ideas and projects we arrived just a little to late on.

The list should be called the: ‘Validation of Awesomeness‘ list.

On this list is all the things that you thought of or started independently, just not soon enough. In fact the longer this list gets the happier we should be. We should be happy if it is long, because it proves we are on track. It proves our brain is cranking, we are on the path to getting it right. And eventually, we’ll have a fresh idea that we can take to market and get our own share of awesomeness. It proves our creative prowess. The list tells us it is just a matter of time. In addition it just might gives us the confidence we need to get it to market quickly.

Address is approximate – Imagination is vital

I came across this piece which is a totally brilliant mash up on of film making and Google maps. There is no real technical genius in this. A few simple time lapse techniques is all it is. The real value is the imagination need to think of this new use of an omnipresent technology. As I have said before the art of business in the new world is taking the seemingly disparate and creating new meaning.

This almost made me cry. Enjoy.
[vimeo http://www.vimeo.com/32397612 w=400&h=225]

Address Is Approximate from The Theory on Vimeo.

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Good ideas v bad ideas

We automatically jump to our personal conclusions on ideas that are shared with us.  It’s either good or bad. We can’t help it. But our opinion is somewhat simplified. What we are really doing when we jump to these conclusions is assessing the probability of success. How probable the ideas is to succeed. Good ideas are more probable in our mind.

The interesting thing about probability of success is that ideas that have lower probability are usually the ones with the biggest reward. The trophy ideas. But rather than pigeon holing ideas as good or bad – we consider them in terms of probability. It is only when we do this, that our appetite for risk can be part of the decision making process.

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10 'just because' projects

I’ve been thinking about a few different projects I’d like to do. Which at this stage have no real revenue or business associated with them, other than I find them interesting. I thought I’d list them here to see if anyone has similar crazy ‘just because’ projects. Maybe these fun crazy things are what we should be doing and building, instead of working out what other people want. Maybe the thing that really matters is what we want. Either way here they are;

  1. Take a year to fly to every commercial Airport in the world – without a break. yes, including living in planes and airports for a full 12 months. Document it and what happens for some reason. Find interesting stuff and people. See what happens. Film it. Socialize it on live digital media. Find something no one has ever thought of or seen. Just because.
  2. Live for a year only on food that is grown at home. Vegetables and animals. Cook using only wood and home made ovens. Every bit of food that goes in my mouth I will have grown, baked, killed cooked and created. Document it all. Just because.
  3. Walk around the entire coastline of Australia. Beach by beach, headland by headland. 25,760 km’s of it. Learn something. Document it…. Just because.
  4. Make a short film. Without any false ambitions of becoming the next Tarantino. Just to create. Be part of it. Just because.
  5. Renovate a house. Yes, a totally dilapidated 100 year old timber home. To see what my eye and hands can really make when they collaborate. Build a house my family can live in, be safe in, grow together in. Take time out and do this. A non Grand Design for me and my people. Just because.
  6. Start a cult. Just to see if we can make a positive one. A cult of good. To see if I could lead people in such a way that they live for the cause, but to flip it. To make the cause about fixing broken shit in the world….Like the banking system and the 1%. Just because.
  7. Be a used car salesman. mainly because I think it would be really, really hard. To see how I could sell in a difficult environment. To test my skills, and see what I could learn to take into my future. To be the most untrusted person in the commercial world. To be that guy. The be that guy and see how I handle myself and what I become. Just because.
  8. Coach A little league team. Pass on some skills, about the game, and maybe about life. Teach some youngsters stuff that matters – have am impact on their attitude without them even knowing. See how it feels to help out the people who will inherit our world. Just because.
  9. Live in a tropical paradise. Mainly to remove the myth or confirm it. A place where little money is needed, the weather is always warm and technology and financial growth are irrelevant. Find out out if the picture of paradise is real or perceived. Stay forever if it is real. Just because.
  10. Join a street gang. A real underworld style gang. Think East L.A. Get dirty and down and be part of something bigger than me that is from the opposite side of town. Learn their rules and play by them. Deal, steal and destroy. See if the emotional roller coaster is the same, or different. See if I like it more or less. Understand the plight and political machinations of a crime organization from the inside. Draw the analogies and comparisons to the legal world – find out the truth. Just because.

Sometimes we need to embark on startup projects, that aren’t really startups…. Just because.

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The world belongs to the discontented

The person who was seen as most likely to succeed at your final year of school didn’t change the world. Not yet, probably not ever.

They’ve already had too much success in the early years. Too many congratulations, too many girlfriends, too many party invites, too many A’s on their report card. And so they’ve missed out on the most important ingredient anyone needs to succeed. Hardship.

The harder we have it, the more likely we are to change it. It’s only when we have a level of discontentment that we’ll ever develop the fire inside the belly that is needed to create a better situation.

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What I love about gifyo.com

I’ve recently been playing around with Rohan on a relatively new site called Gifyo. It’s such a simple idea it has the ‘why didn’t I think of that’ written all over it.

What it does: Gifyo is a social service that allows you to create animated gifs directly from your webcam. Simply capture, create, and share.

It’s like 3 seconds of filming, that makes an ‘Old School’ style gif. Which has a certain quaintness to it. It’s also very cool because it is so quick to do, and it makes people think about what might entertain other users. Just go to their home page and you can see how quickly this web service has caught on. Some other simple yet smart things it has done is create a live feed where every post gets a turn on the home page feed. Sure, this can only last while it is niche enough to feature everyone… but it sure is a good way of spreading the service – everyone loves a little bit of microfame.

We started a little #officedancing meme just for fun.

So for startup entrepreneurs it provides a couple of really cool lessons.

  1. Sometimes really small, in fact tiny ideas are the ones that catch on.
  2. People want to get attention, more than give it.
  3. Retro technology is big. It is fun and creates a sense of simplicity & nostalgia which is very human.
  4. If you love something, others might too. Don’t waste time thinking about it, build it and find out.

I can’t wait to hear my readers next fun, small and retro idea they have launched.

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Don't do your homework

I’ve recently come to the conclusion that the most important thing I have ever not done, is my homework at school. Most of grade school and high school, I basically didn’t do my homework. I knew it was due the next day. I worried a little, but not enough to actually do it.

While other kids were doing their homework after school, I was out playing with the other kids, getting up to mischief. Riding my BMX, playing games (footy, cricket, building tree houses etc). I can home late, often. Mum would yell at me and I had to think of an excuse as to why I was late. I would have to provide at least some kind of creative response. Then after dinner I’d be too tired to do my homework. So I’d promise myself I’d get up early and do it in the morning. When morning arrived I’d be too tired to do it then either… In short the homework would rarely get done. Almost never. When I got to school, the same charade would occur. That is, me thinking of creative reasons why my homework was not getting done. Firstly to the teachers to try and avoid an after school detention. Again later, explaining to my mother why I ‘had’ an after school detention. In hindsight it was all a little stressful. Thinking on my feet for answer. Answers I didn’t have at such a young age, with little fast thinking experience.

Turns out this was a pretty good career move, or even ‘life skill’.

In the end, years of being naughty, taught me how to do something far more valuable than having high grades in senior school. It taught me how to think on my feet and how to present to an audience that wants answers. But it also did a lot more than that. Eventually it showed me how to read the play on different peoples reactions to bad news, that rules could be broken if you could sell an alternative.

It even goes a little deeper when I think it through….

I wasn’t just watching TV when I wasn’t doing said homework. I was out in the street playing. Building things with other kids. Under taking projects, playing games and interacting. Doing real things with real people. Operating in ‘live’ human environments, where the results, in this case the ‘fun’, was based on my ability to motivate other kids and organize them. All this, rather than spending my after school day light hours memorizing a bunch I’ve crap that someone had deemed it important for me to regurgitate in some test.

And now as the years have passed I’m reasonably certain that the key to any success I’ve had in life has been due to my ability to influence people. I’m also pretty sure that not doing my homework was where it all started.

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