Big think

Lately I’ve been totally loving the Youtube channel Big Think.

Basically it is some of the worlds leading thinkers, scientists, artists, educators et al, giving their views on important questions in a global society. Heavy kind of social, geo techno political issues. Often they are in short soundbites of under 5 minutes. For me it a nice TED alternative for bed time watching on my iPhone, or car listening (also via my iPhone which is streaming it from Youtube) – which makes me wonder is their a Youtube ‘radio’ app – where it streams only the MP3 file? If not there should be one. Gee, I might have to build it myself.

Check out Big Think – it is big awesome. Over.

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The marketing flip

Once upon a time brands made stuff and told people why they should want it.

Then: Tell and sell.

Now we need to remember that our people need to be involved from the start of the project to create mutual ownership.

Now: Share the process.

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Why failure is scary

While technology and lifestyles has shifted radically in the past few hundred years, the human DNA hasn’t evolved very much at all in the past few thousand. It’s one of the reasons why we are becoming obese. Our bodies are just not designed to have some much access to food, and so much automation and leisure time. Another interesting quirk of our DNA is the fear instinct. An instinct which is totally vital for survival, until a a few hundred years ago. In a pre-civilised world, failure could mean being killed while gathering food.

The problem with the fear instinct is that it gets in the way of us doing our best work in a modern world. It can stop us from proposing amazing ideas, and disrupting old outdated methods. The fear we have is not of death, but these days usually only of embarrassment or financial loss, neither of which will kill us.

This fear robs us of our best chance to make a difference, and generate the momentum we need. The best way to overcome this fear to remind ourselves that the fear we are facing is emotional and not physical. And almost every circumstance, what we are afraid of will not stop us from having a second chance.

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Exposing your ideas

Ideas are like organic matter. If we keep them out of view, out of the light, away from external influence, then all we are really doing is reducing their potential. We are taking away the essential nutrition that could make them thrive grow, and bare fruit.

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The truth about goal setting

I’ve been setting visual and written goals for a few years now. However last year was one of the more limited goal setting years I’ve had in some time. In truth, I achieved less than in previous years.

I’ve also come to the conclusion that some times the goals we set for a year, take a few years to yield, for our brain to work out the subconscious algorithm needed to make them happen. I’ve never had a year when I have achieved all the goals that I have set, but it is also true that I achieve more in the years when I have made more of an effort in creating, reviewing and refining my goals.

On occasions I have made a personal postcard and sent it to myself with my goals as the visuals. I’ve shared one of these below, and while some of it is personal, it’s more important to share the goodness than worry about what people might think. You will notice that some things on it are not specific, and can’t be ticked or crossed, while others are specific. I really believe that very specific goal setting can actually work. I don’t know why, it just does.

Some of the Ticks included:

– Getting rentoid.com to feature on A Current Affair (if you click this link, you’ll see how close the reality was to my mashup up preemptive visual goal – quite extraordinary)

– Traveling with my, now wife, to elope

–  Starting a family (see baby pic – my daughter even looks like this picture I found on-line!)

– Going to New York & Rome

– Getting published articles in the AFR, the Age and Sydney Morning Herald

– Surfing Weekly

– Graduating from being a University Tutor, to becoming a University Lecturer

– Turning my Startup Blog into a Startup School

– Helping my father sell his farm

– Getting rentoid in the news multiple times (Just google rentoid)

– Travel overseas in Business Class

– Collaborate with rental Industry to become leading portal

Some of the Crosses included:

– Flying in a private jet somewhere

– Having 10 million+ in net assets

– Upgrading my home (Including pool & eco friendly house features, and grand design renovation)

– Running a marathon

– Opening a new office for rentoid

– Getting on the cover of a business related magazine

– Becoming known as a respected business thought leader.

Some of these goals that I am yet to achieve, but am still seeking, in fact some I am very close to…. if they eventuate I will let you know. For 2012 I want my goals to be more specific and I intend on sharing them here to be honest in public and make myself more accountable.

The one thing I know for sure, is that we don’t achieve any of the goals we don’t set.

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The future is less

You’ve heard this:

If all you ever do, is all you’ve every done. Then you can only expect all you’ve ever got.

It’s changed slightly, actually it has changed radically:

If all you ever do, is all you’ve ever done. Then you can expect much much less than you used to get.

This is because there are a nearly 2 billion people in the BRIC nations who are prepared to do what you do for around 10% of your price. And in a ‘web everywhere’ world people can find them. Yes this includes nearly all of us – Architects, Engineers, Accountants, Lawyers, Graphic Designers, Coders, Developers, Journalists  – every single task that can be done remotely, and even some that can’t be.

For them 10% of your pay is a 50% pay rise. A pretty good deal from where they sit.

What to do – do more with the stuff that lives around the edges. Make meaning from the seemingly disparate. Add a creative edge by mashing things up in a new and interesting way.  And demand the people near you take notice of your ideas. If they don’t, then find a better place to share your creativity.

The trick to the future is to organise the factors of production, not be them.

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