The rate of change

Yesterday I was reading through the business and tech sections of the huffington post. There were so many new stories on new business ideas, new technology, upcoming research, recently funded startups, and product launches from tech giants that I had to stop and take a breath. I realised that there is no possible way to keep up with everything happening in the business world. It was a bit deflating to read it all. I felt out of touch.

With exponential change happening we’ve got to stop trying to keep up. It’s a waste of time. Instead we need to remember no one is responsible for all this innovation, and the only way to be part of any of it, is by focusing on the tiny segment which is right in front of us.

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Stop thinking about technology

We need to stop thinking about technology. Actually we need to stop using the word technology. A chair made from timber is a form of technology. Digital does not equal technology. There is no technology. Only evolution and an increasing rate of change. People just lives their lives with the things around them. If the things are good and useful (new or old) they will embrace them. Lots of these things happen to have micro chips in them. So what. Lots of things have timber and metal in them too.

What we need to be is anthropologists. If we truly want to understand we need to listen and observe without interrupting. If we interrupt, there’s a chance we’ll influence the flow of the previously reality – and change it. So we wont know the truth as it would have been before we arrived. The truth and flow of human life is technology agnostic and there is much much more to it than ‘things’ we use to live.

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Top 10 dying industries

The good people at Ibis World just released a report on which industries are facing the biggest declines. You can probably guess a few of them, and the major culprit behind the decline is another mainstay of change: Technological Development. The numbers are from the US economy over the past decade, but I think it’s a fair representation of what is occurring in most first world developed economies.

So while you peruse the list, have a think about the incumbents and if they saw it coming or were in denial. Also have a think about where technology is taking us and if you can be a driving force behind flipping an existing industry on it’s head with your new startup! Enjoy.

1. Apparel Manufacturing

Has declined by 77% over the past decade. Simple reason. Cost of wages in labour intensive industry.

2. Music Stores

In the past decade almost 80% of all music stores have closed down in the USA. Sales recorded music sold on a physical transportable device (Tapes, CD’s, LP’s et al) have declined 76.3% in the past 10 years. The only chance for survival is to be very niche, like some ‘drive in cinemas’ have done. even cultural icons, like Tower Records below have succumbed to the inevitable. If you look closely at the pic below, you might even see the who was behind it all…

3. Manufactured Home Dealers

Declined by over 70% in the past decade. Who knew?

4. Photo development

Photo finishing faced a 69% decline, which digital photography is entirely responsible for. Facebook and Flickr are quickly replacing the photo album, and Kodak got caught napping as this happened. The truth is that 1 hour is still 59 minutes and  59 seconds slower than digital. The question is whether the increasing level of awesomeness of cameras in mobile phones will make stand alone digital cameras redundant?


5. Wired Communications

Wired telecoms declined by 54.9% since the year 2000. The evidence exists with how many people you know who’ve ‘turned off’ their fixed line connection. Long distance and overseas has equally been decimated by Skype which comes at peoples favourite price point – ‘free’ – with the added benefit of video. It’s pretty clear that I life without wires is better than a life with them.


6. Mills

Manufacturing suffered a 50% decrease. Seems they are closing all the factories down in Allan Town – as 23% have closed down since 2000. It’s a pretty simple formula here as reduced trade barriers and low wage markets have concocted this reality.


7. Newspaper Publishing

You’re reading this on-line, and you probably get most of your news the same way. Hence it isn’t a great surprise that newspaper publishing has declined 35.9% in the past decade. What’s really interesting is that most of us consume more news and content than ever before, we just get it in different places from different people. The problem with most publishers is that they confuse the delivery mechanism (the physical publishing) with why they actually exist. Granted, lower barriers to deliver any form information has made the old model almost impossible to maintain. I’d also argue that the pay walls being put up by Rupert Murdoch and the New York Times won’t cut it when valid substitutes are ‘free’.


8. DVD, Game & Video rental

A percentage decrease of 35.7% which is easy to see as local video & DVD rental stores close down. The on-line alternative is simply superior. Enough said.


9. Formal Wear & Costume rental

A curious one as this industry has declined by 35%. Most probably a combination of reduced prices for textiles in general and the casualisation of dress throughout society.


10. Video Post Production

With standard simple digital manipulation tools on our desk top, services of this nature have been hurt. They’ve declined by 24.9% in the past decade. Only the very high end have survived.

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The infrastructure disadvantage

I was really excited to read about the new Eday hatch electric car which will be launched in 2012. It’s very cool for a few reasons including: It’s price is under $10,000. It’s an Australian startup. They are IT focused, not automotive focused. All the major functions are controlled electronically. It’s also the first eco / electric car option which isn’t priced at a premium, so it’s a total game changer.

What I find most interesting in the article is the advantage of zero infrastructure. When industries go through significant change as the automotive industry is, existing infrastructure can be a major disadvantage. Not only can it define how things should be made, but it also has the added burden of it needing to be supported financially. It demands asset utilisation and so limits the potential for a real change in product output.

The only way to innovate in an industry is to re-imagine the best way to build something from scratch. To ignore what we know about the incumbent mode of operation and create a new one. It is examples like the Eday that should inspire entrepreneurs to believe that that no company or industry is all powerful.

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Top 10 list – Words redefining business

Here’s a little list of words that keep ringing in my head that I feel are changing the way we do business. I’ve written them each with a few thoughts beside them to stimulate your own view.

  1. Gifting – an emerging gift culture started with sharing information freely (Blogs, photos, ideas on the social web). This will start to iterate into a culture of providing actual goods to each other as gifts
  2. Gaming – human existence is defined by counting and gaming. Currency, bank accounts, salary, frequent flyer miles… and now smart phones will turn many brand relationships into games we can play. In many ways it will replace currency.
  3. Real time – the web used to be a repository of information written, found and filed for later retrial. It’s evolving into a what’s happening now forum. With live check ins (four square), live video (Qik / Ustream), status updates (Twitter). This will change they way we buy and interact on a commercial level.
  4. Geolocating – will permeate everything we do, and all the messages we receive.
  5. Community – it took the democratization of media via the web and fragmentation of media channels before we could regain our desire to interact at a community level, not just a consumer level. And we like it. We’ll never let people break down our communities again. It’s a social requirement we have built into our DNA.
  6. Apps – software is now personal. The difference with apps is that they are malleable. We co-create the code as we interact with them.
  7. Screen culture – TV isn’t dead, it’s just changed. It’s now web enabled and everywhere we go. Count how many screens you see today.
  8. Global currency – we now have perfect information on currency and conversions via the web. Our ability to arbitrage is being diminished. It’s only a matter of time before we create a global currency that crosses borders and oceans and automatically adjusts prices of everything we buy to a single lowest global price delivered. This has already happened historically as our world got bigger. First at a tribal level, then state level then national level. The globe is next.
  9. Related revenue – We’ll start making money less from what we actually do (writing a blog? / Google search?) and more from the stuff we do that lives around the edges.
  10. Project careers – Our careers wont be about having jobs, but a number of smaller iterations of projects that interest us. They’ll be higher paying, with breaks in between. This will be more profitable for all parties. Companies wont have the overhead drain of full time staff, and humans wont have the social drain of turning up to a place of work when there isn’t much on. We’ll transform what we do more frequently and fluently, we’ll be projecteers.

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Losing touch

The rock band U2 stood out in the 1980’s for many reasons. One of them was the willingness to shun to excess of the 80’s. Things like Stadium rock, over produced music, expensive film clips and overdressing. U2 had something to say, rather than something to see.

It all changed at the birth of Zoo TV with the Achtung Baby album which was a brilliant parody of the impact television had had on music politics and consumerism…. Sadly U2 have become the parody they first exposed.

Here’s some quote from Bono himself:

‘Sometime the best way to expose the lies is to live them yourself’

‘All I’ve got is a red guitar, 2 chords and the truth’

It seems his memory has failed him as their latest 360 tour includes 390 tonnes of stage production equipment, 200 tonnes of amplifiers, 248 shipping containers filled with the staging systems and requires 6 Boeing 747 freighters to transport it. They claim the band is buying carbon offsets, but the real kicker is that Bono then has the audacity to ask people to car pool to “cut down on carbon emissions”.

The whole thing just feels very wrong. It’s not the U2 I knew and loved. In many ways the stage is making up for the lack of good songs (They haven’t had a top 10 in America since 2004). Certainly, they’re DNA has changed and its reflected in their record sales which have been reduced. I preferred it when they’re stage shows were simpler, and their music better.

The lesson for startups is this:

The things that made us successful, are probably the same things that will keep us there.