To me it wasn’t worth a mention. But since I’ve been asked about it so many times, here’s the startup blog view.
Terrible. Pathetic.
It’s Forest Gump advertising: Stupid is as stupid does. Saying they’re anti-adwank, is not the same as not doing it.
[youtube=http://www.youtube.com/watch?v=2v89M3lhlKA]
Oh ,one more thing CBA. ‘Tag lines’ don’t mean anything unless they represent reality.
The slight nuances of language are vital. When we hear people’s words, we can see into their soul.
Do people work for you, or with you?
Same thing? Not really. Not at all in fact.
|
Working for you |
Working with you |
|
Directive |
Collaborative |
|
Authoritarian |
Decentralised |
|
Divergent goals |
Convergent goals |
|
Business expense |
Revenue generator |
|
Employee |
Partner |
Working for you
When people ‘work for you’, we subconsciously kybosh their potential as idea merchants and problem solvers. This is a mistake at all levels in any organization.
When we work with people, our minds open and our world changes.
The payment method or equity position of those working with us is irrelevant, what is relevant is how we view our people. And that view is determined by the language we use, in this instance and many others.
A ‘very’ single minded proposition. I guess the product benefits are clear, low start ups costs, with a very targeted market. I’ll be interested to see what people think of this one!
[youtube=http://www.youtube.com/watch?v=t6sFPDI6poE]
I read the first half of the 4 hour work week… I put it down before finishing. The book could’ve been written on a 10 page presentation – startup blog view.
Tim Ferris currently the best selling Author on the New York Times list. The words here are very important: He’s the best selling author, not best writing author.
Tim Ferris knows how to sell. He’s got a couple of great ideas which are absolute gold. He’s sold them in guru style. Power to him.
Title: 4 hour work week – he got the title name from doing a Google ad word experiment to see which title got the most clicks.
The Cover – cubicle dwellers dream of this lifestyle. Create a visual.
Outsourcing your life: Possible for those with a large existential stream of income.
Vicarious living: Most how to books never actually get implemented, it’s about the dream. Readers rarely implement, so concepts don’t get questioned.
The brand: Tim is the brand. He knows how to work a system.
Bottom line: The idea works and he works it.
The truth: He worked his butt off first, got massive cashflow, then scaled down. I challenge anyone to not answer their phone, email and live in another country and do it all in four hours a weekand ‘become’ wealthy. Not possible, unless you’ve already done what Tim did.
Like any book – we take the bits that work for us and ignore the stuff which doesn’t apply.
Sometimes you could build a company or a business on a simple idea. His idea is outsourcing. But it’s the way he sold it which makes him a world beater.
All entrpreneurs ought take a lesson from Tim on how to bundle things up to sell.
I was emailed this exit strategy, the best I’ve heard yet.
“My exit strategy is death”
Craig Newmark – Craiglist.
Driving in the city I noticed these. They caught my eye. I stopped to investigate.
Turns out it’s the ACMI (Australian Centre for the Moving Image) ‘Game On’ exhibition where you can play your way through the history of arcade and video games. I’m a sucker for retro video games and so I’m on it big time.
I never watch free to air TV – where they’ve been advertising. Without this piece of cool outdoor, with great cut through, I’d never have known.
People find us in different ways. We must know how to find your our people.
Often corporations make hollow promises to actual and prospective employees about their career. People worry about career prosepects at employers, when all they need to remember is this:
People have careers,
Companies have jobs.