To me it wasn’t worth a mention. But since I’ve been asked about it so many times, here’s the startup blog view.
Terrible. Pathetic.
It’s Forest Gump advertising: Stupid is as stupid does. Saying they’re anti-adwank, is not the same as not doing it.
[youtube=http://www.youtube.com/watch?v=2v89M3lhlKA]
Oh ,one more thing CBA. ‘Tag lines’ don’t mean anything unless they represent reality.