Best ‘Selling’ Author

I read the first half of the 4 hour work week… I put it down before finishing. The book could’ve been written on a 10 page presentation – startup blog view.

 

Tim Ferris currently the best selling Author on the New York Times list. The words here are very important: He’s the best selling author, not best writing author.

 

Tim Ferris knows how to sell. He’s got a couple of great ideas which are absolute gold. He’s sold them in guru style. Power to him.

 

  

Title: 4 hour work week – he got the title name from doing a Google ad word experiment to see which title got the most clicks.

The Cover – cubicle dwellers dream of this lifestyle. Create a visual.

Outsourcing your life: Possible for those with a large existential stream of income.

Vicarious living: Most how to books never actually get implemented, it’s about the dream. Readers rarely implement, so concepts don’t get questioned.

The brand: Tim is the brand. He knows how to work a system.

Bottom line: The idea works and he works it.

 

The truth: He worked his butt off first, got massive cashflow, then scaled down. I challenge anyone to not answer their phone, email and live in another country and do it all in four hours a weekand ‘become’ wealthy. Not possible, unless you’ve already done what Tim did.

 

Like any book – we take the bits that work for us and ignore the stuff which doesn’t apply.

 

Sometimes you could build a company or a business on a simple idea. His idea is outsourcing. But it’s the way he sold it which makes him a world beater.

 

All entrpreneurs ought take a lesson from Tim on how to bundle things up to sell.

4 thoughts on “Best ‘Selling’ Author

  1. If anyone knows of someone who has built a successful business without an incredible amount of hard work and determination, please tell me how they did it.

    I think that the dream of many GenY’ers is no different to previous generations, ie. we want more for less. unfortunately this conflicts with a principal of nature – We reap what we sow

    Thanks for the dream Tim Ferriss, but once we wake up we get back to reality we get on with good old school hard work

  2. Hey don’t knock it completely, the idea and demonstration of using off shore cheap labor to peform mundane tasks, like the big corps do, is striking and can be applicble to many situations…try it first and then knock it.
    d todrin todrin and associates.com

  3. Hey Donald,

    Thanks for your comments – much appreciated. As mentioned in the post above:

    “Tim Ferris has a couple of ideas which are absolute gold…. we take the bits that work for us….”

    I’m not knocking the ideas at all: such as outsourcing which I’ve been using on http://www.rentoid.com for over a year. I’m just saying the 4 hour bit is a hoax and the book could have been shorter. Again all startup blog views.

    Cheers, for commenting. Steve.

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