Our attention spans are in ‘constant’ decline.
Got it?
Good.
Category: Single Minded Proposition
Shop Front
Would you know what this shop is selling?
I wouldn’t.
Sometimes our shop front, work car, uniform, office, church or website is where the decision is made on whether or not our service is for them.
The good news is, just like a shop window we can:
- change it if we’ve got it wrong (all of us at some point)
- use for promotional purposes (Ebay)
- rotate the message (fashion outlets)
- keep it clean, defined and single minded (Google)
If our business is in the digital world we have the advantage of a low cost change over.
Start up lesson – make sure people know what you offer the instant they arrive.
The Single Minded Strategy
Try everything.
Find stuff that works.
Keep doing that stuff.
Single Minded Proposition – Ruby Red Runners
I stumbled across a great and simple start up business.
They rent out very high quality red carpet runnerrs – That’s it. You don’t get any more single minded than that.
They’re delivered in roll up bag which you simply unzip and roll out the carpet.
Start up costs seem to be pretty low as well. A few high quality carpets, a clean website (www.rubyredrunners.com.au) and some word of mouth to high end hotels, private jet airlines, wedding organizers, glitzy carnivals and private parties for the well healed.
Just imagine how ‘honored’ you’d feel if your spouse hired a ruby red runner to welcome you home one night after work!