Sometimes a belief is more poignant than a policy. Here’s one of ours for rentoid.com
Click the above to see & share it.
What does your start up believe in?
Category: rentoid
Simple permission marketing – in action
You may recall a blog entry I did on Simple permission marketing. The basic premise being, if we have a startup which is ‘interesting’, it’s not difficult to get some good media coverage which is ‘content’ – not advertising.
In the spirit on practicing what one preaches, here’s a little summary of how we’ve achieved this for rentoid.com
* You can see the article for each by click on each listed below:
– The Leader Newspaper (metro ciculation)
– The Herald Sun Newspaper (biggest circulation in Australia)
– The Age Newspaper (most respected broadsheet in Australia)
– The Age – Livewire (web weekly of above)
– The Sydney Morning Herald (Sydney’s broadsheet)
– ABC radio – National Public radio – interview
– The Australian Financial Review (Wall Street Journal of Aust)
– The Pod Cast Network – G’day world interview
– Multiple targeted magazines & blogs
Net cost of all this was zero. No PR firm, no dodgy deals. Just honest conversation with people about rentoid.com and what we are doing.
It works, but it takes 2 things: effort and a lot of follow up.
Try it for your start up, and let start up blog know how you go!
Being real
Taking the lessons from neighborhoodies.com we’ve upgraded our response to a question on the contact page of rentoid.com
We think it shows we’re real, and says something about us and our values at rentoid.
Could it spread – Conclusion
You may remember the ‘rentoid rapper’ had some fun auctioning his breakdance mat on ebay. Did it spread?
It spread enough to get a bone fide $187.50 for a piece of cardboard with a bit of texta on it. Just through providing a bit of theatre – fun & money was invented.
The best result was the Q & A’s on the listing which all translate into the personality of rentoid.com You can check it all out by clicking here.
Start ups out there….Do something crazy!
Could it spread? – Update
Here’s an update for the could it spread blog below….
Current bid $174 bone fide
Number of bids: 19
Hilarious Q & A’s….
Click the link to check it out !
http://cgi.ebay.com.au/ws/eBayISAPI.dll?ViewItem&item=190182136361
Could it spread…?
We’re auctioning a prop from an ad we made for Rentoid.com on ebay:
Could it go viral? – maybe
Do we think it will? – we have doubts
Was it fun to write and do? – yes
Was it worth trying? – absolutely
Startup blog question: What could you auction to generate some awareness for your startup?
You can check it out by clicking here.
Hey, why not have some fun and ask us a silly question. Heck, tell a friend, place a tiny bid…
Boostrappers advertising
Ok, so this isn’t about to win any awards or be sent off to Cannes. But it might be funny / relevant enough for a few people to send to a few friends…. we’ll see.
[youtube=http://youtube.com/watch?v=UPdpEQY3hDw]
- It took 20 mins to film
- Zero cost for media (thanks to Youtube)
- I earned $63 in tips for my troubles
- It was a lot of fun
How many CEO’s do you know who’d risk such humiliation & a bung knee for their business?