Category: meetings

Number 1 tip for web entrepreneurs

Posted on by Steve Sammartino

 

GO OUTSIDE !

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Sounds ironic or even slightly crazy. But here’s what we must consider.

We are not really in the ‘online’ business. We have a business which just so happens to have an ‘online’ presence.

Itunes is in the music business

Ebay is in the second hand (new) goods business

Google is in the advertising business

McDonalds is in the real estate business

Wikipedia is in the democracy business

Everything is not what it seems. The best opportunities are out in the world where our people are living their lives. The best ideas come from conversations we have, not spreadsheets we do. The best way to engage business associates and customers is to meet and interact with them…

…The best way to market to our world is by being in it, not isolated from it.

In the words of marketing polymaths Reis & Trout: “An office is a very dangerous place to watch the world from”

Me vs We

Posted on by Steve Sammartino

The greatest , Muhammed Ali was credited as delivering the shortest poem of all time while addressing Harvard University with:

‘Me We’

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And it’s not lost on entrepreneurs either. Given the brands, markets and business evolve from conversations we need to pay attention to tiny details in the way we speak. So here’s a start up blog view on some best practice.

Whenever we can, we ought use the word “we” before we use the words “I” or “me”.

Here’s why:

It’s inclusive

It’s generous

It’s team oriented

It’s bigger than ‘me’

It confirms in a subconscious way that any business is about much more than the founder.

Successful start ups and businesses involve we, not just me.