GO OUTSIDE !
Sounds ironic or even slightly crazy. But here’s what we must consider.
We are not really in the ‘online’ business. We have a business which just so happens to have an ‘online’ presence.
Itunes is in the music business
Ebay is in the second hand (new) goods business
Google is in the advertising business
McDonalds is in the real estate business
Wikipedia is in the democracy business
Everything is not what it seems. The best opportunities are out in the world where our people are living their lives. The best ideas come from conversations we have, not spreadsheets we do. The best way to engage business associates and customers is to meet and interact with them…
…The best way to market to our world is by being in it, not isolated from it.
In the words of marketing polymaths Reis & Trout: “An office is a very dangerous place to watch the world from”
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