Category: media

Inventing Jargon

Posted on by Steve Sammartino

 sethgodin.jpg

web 2.0

permission marketing – Sethsethgodin.jpgsethgodin.jpg

interruption marketing – Sethsethgodin.jpgsethgodin.jpg

bootstrapping

startup

SPAM

BACN

badvertising (startupblog)

radvertising (startupblog)

goodvertising (startupblog)

longtail

Blog

ideavirus – Seth

Purple cow – Seth

Cutting edge

TV industrial complex – Seth

……

People like jargon for a few reasons. It puts them in the inner circle, it makes them feel smart & exclusive. When it’s great jargon, it simplifies an important explanation.

But jargon’s a bit like fashion. Things come and go and it’s important you’re using ‘fashionable’ jargon and avoiding the old embarrassing terms like ‘thinking outside the box’.

Seth Godin is a master at ‘inventing jargon’. There’s a little “Seth” next to his ones.

Taking the lead from Seth we’ve invented some jargon to explain important concepts for rentoid.com the place to rent anything including:

Unlocking idle assets

Conuserism

Digital networking of temporary needs

Go on and invent some jargon to sell your story.

Did you build it?

Posted on by Steve Sammartino

Did you build the website? Yes

Did you build your blog? Yes

Did you design the property development? Yes

Did you renovate your house? Yes

Did you launch the product? Yes

Did you manufacture the product yourself? Yes.

Did you landscape your own garden? Yes.

Did you make that advertisement? Yes

Did you self finance the business? Yes

Yes you did all these things, and more, every bit of them. You orgnaised the project, you had the idea, you got the finance from the bank, you conceived it and you made it happen. Never mind if the advertising agency made the creative, the PHP programmer coded your website or the bricklayer built the house.

You did it with your mind, your management skills and your ability to execute the project. None of it would have even started without you.

So whenever anyone asks if you did it? You say “Yes”.

The passion of Jamie Oliver

Posted on by Steve Sammartino

Jamie has been coined as many things over the past few years including; jamie-2.jpgjamie-2.jpg

 

celebrity chef                                                       jamie-2.jpg

gastronomist

media personality

health & wellness lobbyist

social-preneur

Here’s another description to consider: Genuinely passionate person.  

He’s doing something he loves and believes in. He’s not faking it and there are no tricks.

 

We simply know this intuitively when we see him cook, eat and hear him talk. He exudes passion about food and everything to do with it. On top of this he uses his gift for good, such as his project Jamie’s School dinners, which you can check out by clicking here.

Here’s some quotes from Jamie himself:

I’ve seen kids with lunchboxes that contain half eaten McDonalds, a packet of crisps, and a can of red bull. That just makes me want to weep. That’s just like giving them a line of coke.”

“I’ll being doing school dinners for the next 10 years, if not th rest of my life”

“My view is that we’re all pretty spoilt now….but I think the best luxury in life comes from experience and knowledge, and I think that food and cooking are among the most important things out there for us to learn.”

 

Result: He’s respected. He’s in demand. He’s a business. He’s a brand.

 

Kudos Jamie.

Top 100 business blogs

Posted on by Steve Sammartino

It’s nice to be recognised for a consistent effort occassionally. As can be seen below Startup blog makes the top 100 business blogs – number 82.

Honestly, I’d still do it if no one was reading – because it’s worth doing.

  1. Business Opportunities Weblog T: 12 A: 16,213
  2. Copy Blogger T: 36 A: 7,825
  3. Seth Godin T: 47 A: 10,314
  4. MicroPersuasion T: 169 A: 33,643
  5. How To Change The World T: 180 A: 14,709
  6. Duct Tape Marketing T: 215 A: 31,714
  7. Freelance Switch T: 312 A: 10,638
  8. A VC T: 1,226 A: 27,737
  9. Rough Type T: 1,253 A: 69,429
  10. Successful Blog T: 1,432 A: 44,935
  11. Small Business Canada T: 1,517 A: N/A
  12. David Allen, Getting Things Done T: 1,549 A: 53,592
  13. Springwise T: 1,913 A: 23,858
  14. Small Biz Trends T: 2,155 A: 63,364
  15. Fast Company T: 2,310 A: 12,141
  16. Instigator Blog T: 2,477 A: 58,816
  17. Occam’s Razor T: 2,548 A: 45,541
  18. Smart Wealthy Rich T: 2,879 A: 79,415
  19. eMoms At Home T: 3,443 A: 27,125
  20. Escape from Cubicle Nation T: 3,467 A: 202,751
  21. The Marketing Technology Blog T: 3,496 A: 47,038
  22. Business Pundit T: 3,724 A: 114,669
  23. The Engaging Brand T: 4,404 A: 433,644
  24. Influential Marketing Blog T: 4,779 A: 98,886
  25. Drew McLellan – The Marketing Minute T: 4,820 A: 129,669
  26. The Digerati Life T: 4,873 A: 53,353
  27. Success From The Nest T: 4,908 A: 95,008
  28. Business Blog Consulting T: 5,186 A:237,901
  29. Church Of The Customer T: 5,576 A: 250,201
  30. Todd And T: 5,643 A: 161, 019
  31. Net Business Blog T: 5,936 A: 36,107
  32. Don Dodge on The Next Big Thing T: 6,583 A: 92,784
  33. Bootstrapper T: 7,497 A: 50,304
  34. About.com Entrepreneurs T: 7,797 A: N/A
  35. Blogtrepreneur T: 7,897 A: 53,011
  36. Branding & Marketing T: 8,200 A: 710,326
  37. Simplenomics T: 10,252 A:288,753
  38. Freelance Folder T: 10,543 A: 63,590
  39. HELLO, My Name Is Blog T: 11,395 A: 422,218
  40. Self Made Minds T: 11,704 A: 39,719
  41. Sox First T: 12,894 A: 994,161
  42. Young Go Getter T: 14,239 A: 45,373
  43. Trust Matters T: 15,462 A: 58,403
  44. Small Biz Survival T: A: 18,074 A: 875,069
  45. The Personal MBA T: 19,207 A: 142,649
  46. The Entrepreneurial Mind T: 21,958, A: 155,166
  47. Blog Business World T: 23,025 A: 252,405
  48. Working At Home On The Internet T: 23,247 A: 423,900
  49. Biz Informer T: 24,631 A: 904,745
  50. EmpowerWomenNow T: 25,837 A: 117,085
  51. Biz Plan Hacks T: 27,048 A: 1,335,732
  52. CreateBusinessGrowth T: 32,949 A:197,290
  53. Business Opportunities and Ideas T: 33,205 A: 282,805
  54. The KISS Business T: 35,496 A: 621,082
  55. Startup Spark T: 35,747 A: 386,949
  56. Buzzoodle Buzz Marketing Blog T: 41,092 A: 467,418
  57. MindPetals T: 41,714 A: 128,487
  58. Marketing Deviant T: 43,764 A: 281,072
  59. Go Big Network T: 44,842 A: 25,303
  60. Cool Business Ideas T: 49,679 A: 187,126
  61. Neville’s Financial Blog T: 52,048 A: 140,296
  62. Atlantic Canada’s Small Business Blog :T 52,589 A: 795,253
  63. College Startup T: 53,143 A: 184,398
  64. Reflections Of A Biz Driven Life T: 79,365 A: 361,398
  65. Branding Blog T: 93,462 A: 1,110,518
  66. Carnival Of The Capitalists T: 93,462 A: 1,897,375
  67. Young Entrepreneur T: 104,933 A: 26,491
  68. Marketing Genius T: 132,066 A: 2,222,119
  69. Better For Business T: 137,774 A: 590,797
  70. The Small Business Blog T: 140,824 A: 577,490
  71. Focused Mind T: 162,356 A: 520,971
  72. Small Business Tips T: 166,367 A: 74,005
  73. Lifes Perspective T: 194,358 A: 179,801
  74. Business Opportunities Blog T: 199,700 A: 832,678
  75. The Savvy Entrepreneur T: 224,227 A: 391,147
  76. Egg Marketing Blog T: 231,062 A: 740,867
  77. The Franchise King Blog T: 273,240 A: 520,732
  78. Small Business Entrepreneur T: 317,977 A: 883,094
  79. The Great Startup Game T: 331,293 A: 421,492
  80. Work At Home Start Up Guide T: 345,597 A: 1,190,178
  81. Dorm Room Biz T: 360,865 A: 957,072
  82. Startup Blog T: 377,609 A: 2,552,189
  83. Open Innovators T: 395,824 A: 1,230,257
  84. Get Entrepreneurial T: 437,475 A: 446,085
  85. Bplans Blog T: 437,475 A: 1,373,525
  86. Stuff4Restaurants T: 461,534 A: 298,982
  87. Canadian Entrepreneur T: 484,461 A: 237,901
  88. Strategize T: 487,964 A: 2,856,731
  89. The Marketing Spot T: 587,893 A: 2,550,840
  90. The Ravings Of A Mad Entrepreneurial Scientist T: 587,893 A: 566,836
  91. More Than We Know T: 871,446 A: 2,964,420
  92. Solo Entrepreneur T: 1,212,405 A: 471,491
  93. Stuff4Business T: 1,391,575 A: 298,982
  94. Consultant Journal T: 4,262,598 A: 667,342
  95. Startup Addict Musings T: 4,446,976 A: 1,03390,690
  96. Edith Yeung T: 8,911,336 A: 125,290
  97. Boostrap Me T: 8,911,336 A: 550,348
  98. The Selling Sherpa T: Not Listed A: 772,292
  99. BizzBangBuzz T: Not Listed A: 1,484,797
  100. The Freestyle Entrepreneur T: Not Listed A: 1,519,518

How to blog about your business

Posted on by Steve Sammartino

We all know it’s good practice to blog about our business or start up. We want to be authentic, transparent and build a relationship. But often we struggle with what to write about. 

What we’ve done at www.rentoid.com is try to make sure it’s a dialogue and not a monologue.

 

You can check out the rentoid blog here.

 

So here’s a super list of ideas on how to blog about your business:

Don’t just blog about your business

Blog about other things your people may be interested in

Comment on other blogs similar to yours

Ask for feedback

Act on feedback

Answer comments on your blog

Put pictures on your blog

Tell your people about cool stuff your business is doing

Tell your people about mistakes you’ve made

Tell your people about delays in product releases

Ask your people what they want to hear about

Find other blogs / business geographically close to you and connect

Blog about your company values & beliefs

Blog about other cool businesses with similar ‘values’

Put a blogroll on your sidebar of similar businesses

(sounds counter intuitive, but keeps you honest and frames where you belong)

Put what your blog is about in the sidebar

Give your people a reason to come back

If it’s relevant link to another story or blog

Blog about your launch

Give a sneak preview

Blog about something funny that happened in the office

Blog about your people

Blog about your media coverage

Blog about why you’re better than the competition

Blog about why you’re worse, and what you’re doing about it

Show pictures of product / design / your retail outlet

Post your advertising

Run a sampling campaign via your blog

Focus on the theology of your site & business

Add comments to this blog entry to add more ideas….